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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Buyer behavior: Who wants to do business with us?

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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas. Build a blog.

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The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

However, according to Paul Koks and Online Metrics , direct traffic over 20% is a sign of incorrect Google Analytics settings. Its share in overall traffic is decreasing as Google finds new ways to attribute traffic (e.g., the email share) and marketing professionals are learning to set Google Analytics accordingly.

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What is Intent Data & How Can You Use It?

LeadBoxer

You may already have access to some thanks to free tools such as Google Analytics. Google Analytics Google Analytics is a free tool that monitors the activity on a site, such as page views and how visitors arrived at the site. However, Google Analytics can’t provide any further context than that.

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Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

1. How to Get Actionable Data from Google Analytics in 10 Minutes. It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Check them out! It’s not just me, though.

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What is Cost Per Lead & Why You Should Be Using It

LeadBoxer

You wouldn’t want to attribute John Smith to your Facebook Ad CPL calculation if he actually learned about your product through Google Ads. A UTM code attaches to the URL of a landing page so that Google Analytics can see which ad campaign referred visitors to the page. Resultiks, on the other hand, misses the mark.