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Top Lead Generation Statistics for 2018

Zoominfo

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ). Demand Generation vs. Lead Generation.

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How to Make the Perfect Follow-Up Sales Call in 2018

Hubspot Sales

I’ll do my best to answer those questions below, as we dissect the perfect follow-up call for salespeople in 2018. But, before moving forward, it’s worth identifying whether the phone is even the best way to follow up with leads today. Key takeaways: Trying to pick the ideal days of the week to call your leads? Response time.

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Can AI Deliver the 'Glengarry' Leads?

Sales and Marketing Management

His targets are a motley group of real estate salesmen who cold-call their way through leads taken from handwritten response cards (hey, it was 1992!). What they really want are the Glengarry leads. The qualified leads. It’s the same for salespeople in 2018. And why is that? The solution is automation.

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Top Trends in Successful Sales Development Teams

InsideSales.com

Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 As more sales teams adopt account-focused strategies and improve their lead quality, we expect to see this number continue to decrease.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Unfortunately, most leads produced won’t totally align with your ideal customer profile. If your product or service isn’t even remotely what they’re looking for, you want an automation system to kick them out of your lead pool. Along with implementing a lead scoring process, it’s crucial to have a nurturing system in place. “If

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A Guide to Marketing Automation

Zoominfo

So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined. Invest in training.

Marketing 246
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Top Trends in Successful Sales Development Teams

InsideSales.com

Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 As more sales teams adopt account-focused strategies and improve their lead quality, we expect to see this number continue to decrease.

Trends 52