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Top Lead Generation Statistics for 2018

Zoominfo

Outbound leads cost 39% more than inbound leads ( source ). Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ). Only 16% of marketers say outbound practices provide the highest quality leads for sales ( source ). The average cost of a B2B sales lead varies by industry.

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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

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The Cold Call and Cold Email: Part 1 of Predictable Revenue’s Outbound Sales Learnings from 2018

Predictable Revenue

The post The Cold Call and Cold Email: Part 1 of Predictable Revenue’s Outbound Sales Learnings from 2018 appeared first on Predictable Revenue. For the topic of our first e-book, we decided to, well, start at the beginning: the cold and the cold email.

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The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

They saw an increase in traffic and decided to abandon outbound because it “didn’t work” properly. Early in 2018, our CMO began tracking the inbound leads (and converted clients) in HubSpot. We called it the Outbound Assist. The Outbound Assist Phenomenon. Option B is comparing lists of outbound and inbound leads.

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Sales enablement: Part 3 of Predictable Revenue’s outbound sales learnings from 2018

Predictable Revenue

The post Sales enablement: Part 3 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue. Without the wide-ranging support of the sales enablement function, the day-to-day of an SDR would be significantly more difficult.

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Hiring and Training: Part 2 of Predictable Revenue’s Outbound Sales Learnings from 2018

Predictable Revenue

The post Hiring and Training: Part 2 of Predictable Revenue’s Outbound Sales Learnings from 2018 appeared first on Predictable Revenue. For the topic of our first e-book, we decided to, well, start at the beginning: the cold and the cold email.

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How to perfect sales operations: part 6 of Predictable Revenue’s outbound sales learnings from 2018

Predictable Revenue

The post How to perfect sales operations: part 6 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue. We'll also cover the three main principles for governing day to day sales operations and Zendesk's sales stages!