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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running Doing marketing” refers to the execution of marketing. According to research from Gartner, marketing budgets are down for 2018 and so is spend on marketing technology.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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October 2018 B2B Blog Post Round-Up

Zoominfo

This concept is often referred to as brand storytelling. The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Now, in terms of recruiting, the story you’ll tell most often is the story of your company or brand and how it relates to an applicant, a candidate or an employee.

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November 2018 B2B Blog Post Round-Up

Zoominfo

These candidates, often referred to as passive candidates, present a unique set of challenges for the modern recruiter — after all, someone who is happy in their current role doesn’t typically submit applications to open positions or respond to recruiter outreach. Continue reading. 5 Tried-and-True Methods for Sourcing Passive Candidates.

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July 2018 B2B Blog Post Round-Up

Zoominfo

At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” And, as a result, recruiters and hiring managers are now operating within what is referred to as a “candidate-driven market.” The post July 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

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Sony to Nearly Double the Total Number of PSVR Games by End of 2018

Hubspot Sales

According to a report by Silicon Era , Sony expects to increase the number of PSVR games from 150 to 280 over the course of 2018. version in 2018, as the system has already seen a minor hardware refresh a few months ago, this year is shaping up to be a big drive for quality content to keep PSVR players playing.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Selling looks very different in 2018 than it did in 1987.