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How to Make the Most of Being a Trade Show Sponsor

Leading Results Rambings

I recently attended the BCUG/NAVUG Summit 2018 show in Phoenix with a client who was a Gold Level Sponsor. It was the first trade show of this size either of us had attended as sponsors, and I learned a lot – including how to stand out in a room of 100 other companies and how to network with partners.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Trade shows. The first thing you need to do?

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The Attendees Guide to B2B Event Preparation

Zoominfo

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! 5. Branch out.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

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The Future of Sales: What will the World Look Like for Sales Teams After the Quarantine? with Hang Black, Episode #147

Vengreso

For example, in the last few years, a salesperson relied on trade shows for prospecting and lead generation. In 2020, there are no trade shows but virtual events are very successful for B2B companies. Gartner data from 2018 already showed that B2B buyers only spent 17% of their time with vendors.

Chemicals 115
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Do B2B Buyers Want to Cut Salespeople Out of the Buying Process?

Miller Heiman Group

The Miller Heiman Group 2018 Buyer Preferences Study found that more than 70 percent of buyers said they wait until after they have already defined their needs to engage sellers. In our 2018 Buyer Preferences Study , we found that more than 70 percent of buyers wait until after they have already defined their needs to engage sales.

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9 Secrets to Getting a Response From the CEO in 2018

Hubspot Sales

These might include an event their company is sponsoring, a board event, a trade show, or an industry conference. Your typical CEO is a thought leader who’s actively engaged with their industry. Look for events where the CEO is speaking. Explain that you can’t attend the event but would love a sneak peek of their remarks.