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Weekly Sales Enablement News Roundup – July 12, 2019

Showpad

Heat up your sales enablement program this summer with these latest tips, tricks, and news! B2B Email Marketing Techniques To Avoid Poor Sales Practices. 12 Stats About Sales Enablement That Might Surprise You. 12 Stats About Sales Enablement That Might Surprise You.

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe. New solution designed for marketers will leverage Bigtincan’s AI-driven real-time automation, intelligently delivering Adobe assets to meet the demands of mobile sales teams. David Keane, CEO of Bigtincan. David Keane, CEO of Bigtincan.

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TOPO Summit 2019 Learnings: How Effective Sales Enablement Allowed Procore to Successfully Scale Their Sales Team

Mindtickle

One of the most interesting sessions, Operationalizing Sales Enablement , was from one of our customers, Alex Jaffe, a leader on the Procore Sales Enablement team. The end result of these sales enablement and readiness efforts has led to Procore becoming one of the fastest growing software companies in North America.

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Time to Get Your Data and Tech Stack in Shape for 2019

SBI

Time to Get Your Data & Tech Stack in Shape for 2019. As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? She provided great insight on what B2B companies are doing to assess their current capabilities and get prepared for 2019. Put it all together.

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How to Build a Successful Sales Enablement Initiative in 5 Steps

Sales Hacker

The same is true for sales enablement. In critical times, only sales enablement that’s been proven to move the needle will survive. For sales enablement, that’s challenging. A sales enablement framework that’s been proven to work. How to Approach Sales Enablement. What’s missing?

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Sales enablement ROI for the CMO

Showpad

In between boosting brand awareness in the market and ensuring sales teams stay up to date on new campaigns and collateral, CMOs are accountable for showing the financial impact of marketing using clear-cut metrics. Quantifiable sales enablement ROI for marketing. Unquantifiable sales enablement ROI for marketing.

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TOPO Summit 2019 Learnings: How Effective Sales Enablement Allowed Procore to Successfully Scale Their Sales Team

Mindtickle

Alex Jaffe, Director of Sales Enablement, Procore. I spent two days last week at the TOPO Summit, meeting with and hearing from leaders at some of the world’s best marketing and sales organizations.

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