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The Phrase of the Year Is Seller Access

No More Cold Calling

Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” Seller Access: New Buzzword, Old Problem.

Referrals 323
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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Time for Sales Hacker’s Annual Top 10 Sales Trends and Predictions for the Future of Sales in 2019. Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. You know, since it’s extremely apparent that the sales technology landscape keeps growing like wildfire.

Trends 104
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Why Are C-Suite Executives Now Joining Your Sales Calls? Prepare for This Marked Change.

Mereo

C-Suite executives are becoming more involved in your sales deals. times more likely to join a sales cycle meeting now than pre-pandemic times ( Chorus.ai, 2021 ). They are more engaged in online channels in 2020 than in 2019, at 88% vs. 54% ( ITSMA, 2020 ). Align differentiated value messaging across channels and teams.

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Four Ways Using a Perspective-Based Methodology Puts You Ahead of Your Competition

Miller Heiman Group

Start with these four methodology-based sales practices. Take The Sales Conversation Metric. Use an Effective Formal Process to Gain Access to and Engage Key Decision Makers. Gaining access to key decision makers is a prerequisite for winning a deal.

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Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon

Highspot

TikTok was the fourth most popular free iPhone Apps download in 2019. A few examples: Corporations have built their own YouTube channels, videos have become a staple feature on many internet landing pages, and marketers who incorporate video into their campaigns experience 34% higher conversion rates. Video Facilitates Conversions.

Video 96
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But Sales Is Hard… How to Use Modern Selling Techniques to Make it Easier

Vengreso

The most successful sales organizations have blurred the lines on purpose because they understand modern selling techniques require an omni-channel presence and the formula for success is a multi-channel strategy where digital selling has a starring role. Luckily, a sales playbook revolves around four key elements.

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Redeploy Your Budget for 2H 2020 Revenue Rebound

Mereo

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Market trends and operational approaches that are working are featured in dialogues led by the buyers.

Revenue 56