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Gartner Highlights Importance of Sales Enablement Platforms in New Market Guide

Allego

The field of sales enablement—and the tools and tactics that organizations use to deliver this key capability—is in the spotlight. Gartner estimates that revenue in the sales enablement market was $1.247 billion in 2019, an increase of more than 20% over the prior year. Pivoting to a Modern Approach. Learn More.

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What a Top Notch Sales Enablement Program Looks Like in 2019

Chorus.ai

CSO insights reports that 59% companies have a sales enablement function and yet 70% enablement efforts do not meet satisfaction. In this article, we’ll go deeper into what a world-class sales enablement function looks like. 8 Sales Enablement Trends You Have To Know. But, first…. But, first….

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Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon

Highspot

TikTok was the fourth most popular free iPhone Apps download in 2019. A few examples: Corporations have built their own YouTube channels, videos have become a staple feature on many internet landing pages, and marketers who incorporate video into their campaigns experience 34% higher conversion rates. Video is a game-changer.

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Outreach Data: Two Weeks to Break Buyer Silence

Sales Hacker

They spend their time digging through complex data sets to help sales professionals perform at a higher level. From June 2019 to August 2020, my data science team at Outreach analyzed more than 12 million prospects. We found that the window for every sales touchpoint is incredibly small. For example, change up your channels.

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Three Ways to Build a World-Class Customer Experience

Miller Heiman Group

To forge these lasting customer relationships, sellers must create a world-class sales system that consists of three components: customer engagement, performance support and sales enablement. Deliver Consistently Great Customer Experiences on Every Channel. Are You World-Class?

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The 54 Sales Leaders You Should Get to Know in 2020

Crunchbase

His meteoric rise to VP of sales did not go unnoticed–he’s definitely a sales leader to keep on your radar in the coming years. And if you’re curious about how Stripe developed its go-to-market model and sales motions, Meka led a Hubspot lesson last year that you can still download for free here. Brooke Bachesta.

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Sales enablement: what is it, and how does it work?

Close.io

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. Today, we’ll see: ?