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Email Volume is Up, But Are Opens?

Appbuddy

As we approach the holiday season, he thought it would be prudent to look at year-over-year volume to see if we’re tracking on pace with 2019. It’s more important than ever to be using a tool like Everest to ensure your reputation is on point, your engagement is trending positively, and you’re totally optimizing for email success.

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

According to the 2019 Thales Access Management Index , domain and website spoofing was responsible for $1.3 You can click here to learn more about how Everest can help secure your email program, or contact us to schedule a free demo. Thus begins the cycle of lower subscriber engagement and a poor reputation with the MBPs.

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How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

Appbuddy

More recently in Europe, GDPR now considers tracking pixels to be a form of cookie – a Q4 2019 judgement by the European Court of Justice confirmed this meant proactive consent should be obtained for their use. As long ago as 2012, Google had already introduced privacy tools allowing users to opt out of tracking. Stay educated.

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019). Together with your ESP data, Validity’s Everest can offer you the most complete picture of your program’s performance. But what exactly does that mean for your email program?

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Rainmaker19: As Told by the Numbers {Infographic}

SalesLoft

We had big goals as we planned 2019’s Rainmaker. Together, we were energized by Danny Meyer’s approach to hospitality and enthralled by Colin O’ Brady’s challenge to find your own “Everest.” How could we top last year ? With a Sales Revolution!

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

In 2019, the U.S. Try accessibility tools: There are various email software tools—like Validity’s Everest email success platform — that help senders understand how their emails render across multiple platforms and clients. Legislation like the Americans with Disabilities Act (ADA) in the U.S.