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14 Examples of Socially Responsible Business Leaders

Zoominfo

As the CEO of the popular outdoor clothing company, Marciano implemented the Black Friday Initiative in 2019. For example, Apple is issuing $2.5 Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population.

Examples 130
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May 2019 B2B Blog Post Round-Up

Zoominfo

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

B2B 189
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

And we’ve got examples. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). How to Write a BASHO Cold Email (With Tons of Examples). Like many B2B companies, ZoomInfo has such a wide total addressable market. What is a BASHO Email?

Examples 264
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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. This approach opens the talent pool for organizations while letting employees have better control over housing costs (take a peek at house prices in Dubuque, Iowa, compared to San Francisco, for example).

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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

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Key Takeaways from the 2019 ZoomInfo Call Olympics

Zoominfo

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. We divided callers into 33 teams (named after countries to fit the Olympics theme), with each team including a variety of go-to-market roles.

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5 incentive travel trends for 2019

Sales and Marketing Management

The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. Lidia Sakarapani, head of sales and marketing at Principal. One example from 2018 is the campaign against plastic straws, which went global and received engagement from a significant number of businesses. “In

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