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3 Takeaways from ZoomInfo’s 2019 Technographic Data Report

Zoominfo

So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. But first, let’s cover some important background information.

Report 222
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July 2019 B2B Blog Post Round-Up

Zoominfo

8 Ways to Collect Better Customer Testimonials in 2019. Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ).

B2B 180
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Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019

DiscoverOrg Sales

Fast-forward three years: How has gender distribution changed in 2019? Read on to see our new 2019 benchmark study, where we compare data from the DiscoverOrg database over a three-year timeframe, to see whether the playing field has improved, leveled, and in some cases, gotten worse, in the era of #MeToo. Chief Marketing Officer.

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Does Your Resource Plan Start at the C-Suite?

SBI Growth

“Strategy is simply resource allocation. To do this, you must align your resources. When you strip away all the noise, that’s what it comes down to.” ” – Jack Welch. As the CEO, your job is to execute against your corporate strategy.

Resources 208
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#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

Zoominfo

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The 2019 #ChatZoomInfo Line-Up. B2B Sales and Marketing Alignment. Social Selling. Data Hygiene. Sales Enablement.

Twitter 157
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Pitch Perfect: Selling Into Human Resources

Zoominfo

Human Resources controls a growing piece of the budget. Note: DiscoverOrg acquired ZoomInfo in 2019. Sales and marketing messaging should address the employee experience, and lower the cost to serve. The ones who ignore that, they’re going to be talent losers in the market.” Workplace services. Compensation. Recruitment.

Resources 130
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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

Trends 88