Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
The dip — a 29% drop from 2019 to 2020 — stems from the pandemic and damaged economy. In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. Kustomer also hired more senior account executives and sales enablement folks. “We
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