Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Highspot

JANUARY 19, 2022

And according to Salesforce’s State of Sales Report for 2020 , top-performing sales reps are up to 33% more likely to spend time training with their managers and up to 46% more likely to receive outside training from other sales experts. On the flip side, Accenture found that every dollar invested in training yields about $4.53

Training 92

Training Lead Rank Hiring Course 92

Artesian Solutions

JUNE 28, 2018

Their B2C experiences influence their B2B buying behaviours and decisions. According to a recent study by Miller Heiman , the buyer-seller gap is indeed real – customers are continually changing how they approach the decision-making process (as a result of fast-paced changes in the B2C world), but sellers are not keeping up.

Customer 45

Customer B2C Report Buyer 45

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Heck, stand at the head of it.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130