Zoominfo

JUNE 19, 2020

In early 2020, the California Consumer Privacy Act (CCPA) went into effect. The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). “The

Data 147

Data Relationals Case Study Face-to-face 147

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Template for Building An Ideal Client Profile.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. He’s going to show you how you can overcome having no brand in market, no exact match case study, no defined budget, no credible timing event, and little to no sales support.

Webinar Metrics 103

Webinar Metrics Sales Up-Sell Objections 103

Zoominfo

FEBRUARY 25, 2021

Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales Hacker

JANUARY 7, 2020

In this part I’ll share the do’s and don’ts to follow on your LinkedIn profile that I learned from going through the 150+ applications, and I’ll explain how to get a sales job in 2020 from a hiring manager’s perspective. In sales you use case studies and testimonials to sell your product. Do work on your LinkedIn profile.

Hiring 97

Hiring LinkedIn Ideal Customer Profile Follow-up 97

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). In the last 6 months of 2020, there were 6.5 How to Use Content Marketing to Generate Leads. Take Twitter, for instance.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

MAY 9, 2021

Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. You can also tap into the behavior of visitors from certain domains to serve offers aligned with their current stage in the buyer’s journey. The ability to drill down here matters to marketing teams.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by Barilliance, an eCommerce personalization suite, found that in 2020, the average email conversion rate based on click-through across the surveyed industries was 15.11%.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Have your top performers Share Best Practices in Sales.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

MAY 9, 2021

Case Study: Akrobi doubles pipeline with ZoomInfo WebSights “Not only does WebSights help us to determine which accounts to target and when; it also helps answer important questions like, ‘Is our website converting? The ability to drill down here matters to marketing teams.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Closer's Coffee

FEBRUARY 27, 2021

During the 4th quarter of 2020, it was presented with an interesting opportunity to prove out a new business concept in partnership with Closer’s Coffee Inc, a sales enablement and media company that’s focuses on solutions meant to drive performance among sales reps. To Read The Case Study In Full Download The PDF.

CRM 52

CRM Case Study Face-to-face Outside Sales 52

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. An ideal client profile informs teams about potential clients that would make good prospects, as well as which ones aren’t.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 130

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Have your top performers Share Best Practices in Sales.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Scale 177

Scale Maximizer Strategy How To 177

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Sales Evangelist

MAY 26, 2023

Challenges In the Current Market The game has changed from placing importance on “growth at all costs” (2020–2021) to “path to profitability” (2022-present). Your host Donald Kelly sits down with Kate Ahlering (CRO at Calendly) to talk about how automation can save you time and energy so you can apply your focus to the moments that matter.

Case Study 40

Case Study Revenue ROI Face-to-face 40

Hubspot Sales

JANUARY 8, 2020

Control+F (or, Command+F, for Mac users) is a common keyboard pathway salespeople take to locate existing sales content — such as past RFP responses, detailed product/service information, pricing sheets, customer testimonials and case studies, and other collateral and attachments.

Data 72

Data Proposal Survey Software 72

SBI

FEBRUARY 25, 2020

The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. The advocate program is simply a case study/customer testimonial video factory to appease Sales leadership. industry, size, use case, geo) and customer content (e.g.,

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Hubspot Sales

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. For example, let’s say your team has developed a highly effective email sequence that shares case studies, sales guides, and product demos.

Collateral 98

Collateral Case Study Retention Hubspot 98

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by Barilliance, an eCommerce personalization suite, found that in 2020, the average email conversion rate based on click-through across the surveyed industries was 15.11%.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020.

Top of Funnel 105

Top of Funnel Lead Rank Lead Scoring Buyer Persona 105

Close.io

FEBRUARY 20, 2020

Why you need sales battle cards to survive the 2020’s. Not only does it include a sales battle card template — you’ll also get templates for sales decks, case studies, emails, comparison charts, and more! Add some convincing stats and links to case studies that prove your product is working for your customers.

Competition 95

Competition Comparison Sales Enablement Case Study 95

SalesHandy

APRIL 11, 2020

Social proof is presented in the form of case studies and testimonials from renowned brands who’ve benefited from your product. It can happen when leads are not sure about your product bringing in results. Here, social proof can help you establish legitimacy and authority to remove such doubts for your leads.

Sales Cycle 52

Sales Cycle Top of Funnel Decision Maker Sales Qualified Lead 52

Groove.co

OCTOBER 6, 2020

Winners are selected by a panel of judges who evaluate customer case study submissions against four criteria: innovation, creativity, consumer value, and results. The winners of the Digiday Technology Awards will be revealed on the Digiday website on November 12, 2020.

Sales Automation 26

Sales Automation Case Study Scale Outbound 26

Hubspot Sales

JULY 7, 2020

According to the LinkedIn State of Sales Report 2020 , data-driven sales organizations are on the rise, with 56% of sales teams using data during prospecting and 49% of teams using data to select industries to target with their sales efforts. Solve this problem (case study). How do you track consumer and market trends?

Hiring 95

Hiring Analysis Case Study Data 95

Appbuddy

NOVEMBER 3, 2020

It certainly has been a challenging year for everyone, but amidst the chaos and confusion that has come with 2020, there have been some truly excellent marketing campaigns from companies of all sizes and across sectors. Congratulations on having your great work recognised and good luck. We have our fingers firmly crossed on your behalf!

Loyalty 52

Loyalty Campaigns Case Study Face-to-face 52

Sales Hacker

AUGUST 12, 2021

Research from late 2020 shows that touches to close rose 65% from pre-COVID-19 pandemic levels. Essential collateral: battle cards, case studies. Powerful, specific case studies will help your reps prove that your offering has solved the prospect’s problems before. Deal disasters you’ll want your team to avoid.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Allego

JULY 23, 2020

Each company submitted a video case study that described their business challenges and how they overcame them, Allego use cases, and the quantitative and qualitative benefits of Allego for their organizations. We’re thrilled to have been named Allego’s 2020 Trailblazer Award winner,” said Chynces.

Lead Rank 62

Lead Rank Distribution Pharmaceuticals Lead Scoring 62

Chorus.ai

SEPTEMBER 10, 2020

So we’ve been using case studies. Rather than just ROI, we’re using case studies that directly relate to their industry.” How to Win H2 2020 As always, Jim rounded out the episode by asking Dan what his forecast for H2 2020 looks like. They deliver stories. This is what’s going to make companies successful.

Sales Cycle 62

Sales Cycle Analysis Ideal Customer Profile ROI 62

SalesHandy

SEPTEMBER 3, 2020

So to keep you productive high throughout the year, we have curated the latest and credible sales statistics from different research reports, analytical articles, and case studies of top-notch industries that can help you in building the best data-driven sales strategies for your business. The Best Sales Statistics of 2020.

Cold Calling 131

Cold Calling Lead Nurturing Outbound Inbound 131

Chorus.ai

JANUARY 29, 2021

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Have your top performers Share Best Practices in Sales.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Crunchbase

APRIL 23, 2020

There are other things you need to consider before shifting your sales strategy in the second half of 2020 (let’s be real, no one knows what’s ahead). If you were to re-evaluate us again (May 2020), would your evaluation criteria change? Did anyone question this project or try to shut it down? What was your rebuttal?

Lead Rank 141

Lead Rank Lead Scoring CRM Outbound 141

Sales Hacker

AUGUST 19, 2020

See which pages performed well in early 2020 and compare them to today. And if you can legitimately help that company reach their goals in a hard time, that will win you loyal customers and powerful case studies. How do you know if your older SEO efforts aren’t working? Check your analytics. Do: Double your efforts.

Pipeline 128

Pipeline Top of Funnel Lead Generation Lead Rank 128

Sales Hacker

JUNE 1, 2022

Obviously, the COVID-19 pandemic changed the game for virtually every business in early 2020. Host a discovery call, then add customized post-meeting notes to a case study and send it as meeting follow-up. Case studies and client testimonials. So why does it feel like we’ve entered a new age of sales? Pitch decks.

Buyer 93

Buyer Collateral Case Study Follow-up 93

Allego

DECEMBER 28, 2022

Anyone else remember the first week of March 2020? The event includes insightful breakouts, hands-on case studies, and inspiring keynote addresses—all designed to empower the strategies of marketing, sales, and product leaders and help them surpass their goals. I can’t wait to see everyone again (in-person!).

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Hubspot Sales

NOVEMBER 15, 2019

I'd like to walk away having a better understanding of your pain points with global logistics, your team's 2020 goals, and how our international logistics software can help you achieve them. In the meantime, we just released a new case study with a company I think yours has quite a lot in common with.

Meeting 104

Meeting How To Case Study Relationals 104

Lessonly

DECEMBER 21, 2021

Between acquisitions, integrations, new product launches, insightful blogs, and Max’s notes, we’ve published more than 200 press releases, case studies, blogs, and ebooks in 2021. . In case you did, we’re rounding up the best of the best—the cream of the crop when it comes to content on Lessonly.com this year. .

eBook 49

eBook Scale Energy Case Study 49