article thumbnail

4 Ways the Pandemic Changed B2B Communication (From A Nationally-Representative Survey)

Sales Hacker

Too many sales teams, though, are continuing to use the same general tactics they used pre-2020. To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States. How COVID-19 changed B2B communication.

Survey 108
article thumbnail

How to Create An Ideal Client Profile

Zoominfo

Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology

Zoominfo

Polycom and Cisco Unity Connection), which integrate various communications channels and services into one platform. To be fair, not all organizations can let workers clock in remotely — construction firms and food processing companies, for example. File sharing applications (e.g., Unified communication solutions (e.g.,

Company 130
article thumbnail

Your Market’s New Normal

Pipeliner

Construction, transportation, and the consumables markets as well. And what of the impact of seamless virtual alliance, channel, and delivery partnering and the streamlining of contract vehicles? From real estate to residential construction to transportation – they’re all touched. How about your team selling assets – your SME’s?

article thumbnail

How to Create An Ideal Client Profile

Zoominfo

Similar to your ideal customer profiles (ICPs ), ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels.

article thumbnail

Validity’s Certification Improves Emarsys Customers’ Click-Throughs by 35%

Appbuddy

According to the UK’s DMA’s Consumer Email Tracker 2020 report, awareness created by email also results in alternative actions, such as visits to the sender’s social media page; making contact with call centers; and going to a brick and mortar location, the impact of which is around twice that reported by click-throughs alone.

article thumbnail

8 Ways to Integrate Social Media Into Your Sales Strategy

Hubspot Sales

In 2020, 91% of retail businesses have an active presence on two or more social media platforms. Although your marketing team is often tasked with the job of creating content for your company’s social media channels, your frequent communications with prospects and customers can provide valuable content as well.