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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. and businesses were no exception. Informational. SEO-friendly.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns.

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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

in 2020 to 52.9% Recommended reading : How to Develop a Winning Sales Compensation Philosophy Compensation Transformation Tip #3: Personalize your sales incentive programs. Personalizing sales incentives is a difficult task for a number of reasons. Meanwhile, the portion of ARR derived from expansion (upsells, cross-sells, etc.)

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5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. The chatbot responds to the customer’s inquiry with personalized messages, analyzes their responses, and points the customer to the helpful resources they’re looking for.

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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. Artificial Intelligence (AI): AI has been driving spam filtering and fraud prevention solutions for a while now, but 2020 encouraged an explosion in other applications. enabling this innovation.

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If BOUNDLESS 2020 also featured some new elements—including sponsorships and an awards ceremony—which gave the event a big-show feel, even if they created some additional headaches. If you missed it, watch the full replay here.).

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All the things marketers can (and should) be doing with a CRM

Nutshell

Furthermore, many marketers find themselves stuck in sales-heavy organizations, with fewer resources at their disposal than their sales colleagues. Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels.