Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. The rest reported improvement. Interested in learning more?

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

No More Cold Calling

FEBRUARY 24, 2021

My phone rang off the hook the last half of 2020. The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” Are your buyers clamoring to talk to you?

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Sales and Marketing Management

NOVEMBER 11, 2020

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. UBA Trends Day planned to host its in-person event in Brussels in March 2020. If 2020 has taught up anything, it's that this is a good time to take a step back and rethink how we can best serve audiences.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

FEBRUARY 5, 2020

We’ve rounded up some of the top mobile marketing statistics you should know going into 2020. 48% of buyers begin their mobile research on a search engine like Google or Bing ( source ). 91% of social media users access those channels on mobile devices ( source ). Let’s get into it!

B2B 100

B2B Marketing Social Media Penetration 100

Sales Hacker

MARCH 23, 2020

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020. DATE: May 4–6, 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Sales and Marketing Management

FEBRUARY 8, 2021

A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow. Author: Paul Nolan How important is digital marketing spend?

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Zoominfo

JULY 1, 2020

A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. Channel data: What marketing channels are the most effective in attracting and engaging customers. link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020. But what is it?

Data 246

Data Intent Data How To Intent 246

Showpad

JANUARY 9, 2020

Start 2020 out on the right foot with the latest Sales and Marketing news. 5 Steps to Generating ROI with B2B Content in 2020. 68% of B2B buyers prefer to research purchase decisions online. Are your online and digital channels persuading potential customers to take further action with you? Happy New Year! Here’s how.

Sales Enablement 40

Sales Enablement Trends B2B ROI 40

Hubspot Sales

APRIL 10, 2020

Channels such as video and live chat mean that you can now engage people in meaningful, personal conversations from the first time they connect. You’re at risk if your customer prefers to spend up to 70% of their buyer journey doing their own research online and you’re not able to help them along the way.

Buyer 126

Buyer Top of Funnel Ideal Customer Profile Inbound 126

Sales and Marketing Management

OCTOBER 15, 2020

work force experienced the most significant drop in employee engagement in 2020. Though cash may seem like an easy solution, research as far back as the 1970s shows that cash rewards are not as meaningful as non-cash rewards on a psychological perspective. According to Gallup, the U.S. thereby increasing workers’ engagement levels.

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). 80% of sales and marketing leaders say they already use chatbot software in their customer experience or plan to do so by 2020 ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Alice Heiman

MAY 12, 2023

Watch the podcast below or on our YouTube channel. She has an MBA in Strategy from the prestigious University of Michigan-Ross School and is a renowned Community leader serving on the Boards of 4 nonprofits: MAI Family Services, Michigan Crisis Services, Pioneer Medical Research, and Interfaith Leadership Council of Metro Detroit.

Microsoft 75

Microsoft Hiring Nonprofit Scale 75

Alice Heiman

MAY 11, 2023

Watch the podcast below or on our YouTube channel. She has an MBA in Strategy from the prestigious University of Michigan-Ross School and is a renowned Community leader serving on the Boards of 4 nonprofits: MAI Family Services, Michigan Crisis Services, Pioneer Medical Research, and Interfaith Leadership Council of Metro Detroit.

Hiring 75

Hiring Microsoft Nonprofit Scale 75

Zoominfo

SEPTEMBER 30, 2020

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020. Selecting The Right Channels. Check it out!

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196

Customer Channels Consumer Customer Service 196

Sales and Marketing Management

FEBRUARY 24, 2021

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. and businesses were no exception. Informational. SEO-friendly.

Top of Funnel 301

Top of Funnel Social Media Scale Google Analytics 301

Crunchbase

MAY 14, 2020

He’s constantly on Twitter ( @godardabel ) sharing relevant research and interesting findings related to sales, and is definitely someone to follow in order to up your sales game. You can find his podcast, Escape Velocity, on Apple and Spotify and his YouTube channel is bustling with tips to grow your business based on his success.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Sales and Marketing Management

SEPTEMBER 28, 2020

Businesses must take aggressive action to spur an economic bounceback in 2020. to April 2020, the number of active business owners in the United States plunged by 3.3 The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. Small Businesses Face the Biggest Challenges.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

No More Cold Calling

APRIL 15, 2021

And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. Groundbreaking research by Steve W. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

eGrabber

SEPTEMBER 10, 2020

In fact, most of the Amazon sellers found Amazon as a very popular channel and were able to see & smell success on online stores during the last few months. Gear Up for Amazon Holiday Sale 2020. Research states that the sales made on this day can solely contribute to the biggest chunk of a seller’s annual revenue.

Decision Maker 40

Decision Maker Ideal Customer Profile Retail Margin 40

Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Then, we demonstrated how our solution helps businesses manage risk while finding new or alternate revenue channels along with improving existing digital channels and experiences. . . Offer value in a crisis.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. Engage Customers: Our integrated platform easily facilitates personalized and targeted campaigns across multiple marketing and sales channels. 1 for buyer intent by G2.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Showpad

OCTOBER 9, 2020

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. Combine formats and channels to create a personalized post cadence. .

Hiring 40

Hiring Sales Enablement Lead Rank Enterprise 40

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. Account-Based Sales can help you target your ideal accounts with greater precision, improve rep performance, and execute optimized playbooks across teams and channels.

Webinar Metrics 103

Webinar Metrics Sales Up-Sell Objections 103

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Her clout is truly admirable, and her channels are filled with thought leadership content and helpful advice.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Sales and Marketing Management

DECEMBER 14, 2020

The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Buyers have increasingly embraced completing their own research for years. It stands to reason that if customers are relying less on in-person meetings for information, they’re relying more on their own online research.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Crunchbase

JANUARY 26, 2021

While it’s impossible to predict what 2021 and the years beyond may bring to sales, assessing the confusing marketplace in 2020 does give us some useful insights to use as a launchpad. Channels in the sales playbook are evolving. Even before the pandemic began in 2020, the sales journey was growing increasingly complex.

Trends 98

Trends Social Media Discount Decision Maker 98

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 189

Marketing Retail Channels Social Media 189

HeavyHitter Sales

FEBRUARY 1, 2021

. Along with  Joe Vitalone  (Chief Revenue Officer) and  Ed Meyercord  (CEO), we spoke about the how COVID has changed technology sales and I shared my research on the attributes of high performing technology sales organizations. You can learn more about Steve at  www.stevewmartin.com.

Networking 88

Networking Hotels Channels Research 88

Zoominfo

AUGUST 3, 2022

Eight economists make up the National Bureau of Economic Research (NBER), and it’s their job to declare a recession. Conversely, NBER declared the most recent recession, in June of 2020, just four months after it began. Use tailored and specific targeting in channels where you’ve seen strong ROI in the past.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Janek Performance Group

DECEMBER 5, 2023

More than blindsided by crisis, many organizations weren’t adequately prepared for virtual, which was expanding long before 2020. In fact, their research suggests more than a fifth of a sales team’s current process can be automated. Current HubSpot research shows sales professionals evenly divided between modalities.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Hubspot Sales

APRIL 6, 2023

A Moengage survey backed up that research — 27 percent of respondents said they were “most frustrated by receiving irrelevant content or product messages.” Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

OCTOBER 5, 2021

billion in 2020 to $33.3 External data is readily available information collected through research. Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

OCTOBER 5, 2021

Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020 2. Check it out!

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

SBI

APRIL 1, 2020

NEWTON, MA – MARCH 31, 2020. The Managed Services market is expanding and is expected to grow to more than $350B by 2025 (Grand View Research). In 2020, 78% of end-user companies are likely to deploy at least one technology service through an MSP, according to TechTarget’s newest IT Priorities research. TechTarget, Inc.

Intent 79

Intent Engineering Intent Data Enterprise 79

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales and Marketing Management

MAY 6, 2019

While you may feel that this age group does not possess a lot of buying power, research shows that Generation Z accounts for about $29 to $143 billion in direct spending. Moreover, they are projected to become the largest generation of consumers by 2020. The omni-channel experience. As such, they are very online-savvy.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184