Everything You Need to Know About Sales Collateral
Hubspot Sales
JUNE 8, 2020
According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. By creating and equipping your sales team with sales collateral content and materials. So, you could say that sales collateral is also sales enablement content. It’s a win-win.
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