Customer expectations – how are they evolving, what is driving them, what should sellers do to keep up, and how to improve customer experiences
Artesian Solutions
JUNE 28, 2018
B2B buyers today want a hyper-personalised customer experience. This means they want sellers to listen more, uncover more, be authentic, match up to their exacting customer service standards, empathise with their pain, provoke them into new ways of thinking, and most importantly communicate knowledge, understanding and value.
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