(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales
Cience
OCTOBER 6, 2020
If tailored well, targeted prospecting starts conversations with ideal accounts, generates qualified leads, provides strong ROI, and grows revenue. It’s likely you’ve already constructed both the ICP and BP. If you are using software to generate a lead list, you probably won’t be able to add more then one research criterion.
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