(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales
Cience
OCTOBER 6, 2020
It’s likely you’ve already constructed both the ICP and BP. As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. If you are using software to generate a lead list, you probably won’t be able to add more then one research criterion.
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