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What You Should Know About Data Privacy Day 2020

Zoominfo

January 28 marks a very special holiday: Data Privacy Day. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that mistake — so allow us to give you a little background. Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day serves the purpose […].

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Corporate Diversity & Inclusion Trends of 2020

Zoominfo

In the first half of 2020, according to ZoomInfo data, around 40% of Fortune 500 companies employed director titles with “diversity” and “inclusion.” The last half of 2020, however, saw the number of people in “diversity” and “inclusion” increase by ~200%, or nearly tripling from the beginning of the year.

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What is Buyer Intent Data? A Guide for 2020

Zoominfo

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?

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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 1 : New product release totals are higher in 2020 than in the prior two years.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. Remember: data comes first in a database strategy. Improve Your Data Quality. Invest in Third-Party Data.

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Going Beyond With Learning Analytics

Speaker: Amit Garg, CEO and Founder at Upside Learning Solutions & David Wentworth, Principal Learning Analyst at Brandon Hall Group

Those who do it well are able to prove training is essential to drive business results by rigorously leveraging Data and Analytics. August 5, 2020 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST. You will come away from this webinar with: An understanding of the training evaluation basics. Overview of the various learning measurement models.