Appbuddy

NOVEMBER 12, 2020

We wanted to get a sense of goals and ambitions in the years ahead, especially after learning more about Everest, an essential element in optimizing email campaig ns beyond base-level success. . 33% of respondents were unaware of AI-powered email, AMP for Email, and Brand Indicators for Message Identification (BIMI).

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Appbuddy

OCTOBER 2, 2020

To color this conversation, though, it’s important to note open rates are generally equal to last year, which doesn’t mean people are simply done with email in 2020. Open rates are down. However, keep two things in mind. First, this deep drop in engagement indicates there is certainly some email fatigue going on.

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Anthony Iannarino

DECEMBER 28, 2019

Everest, I did no writing at all. As much as I love my In the Arena podcast and my YouTube channel, a format I am going back to in 2020, at heart, I am a writer. For 13 days in Tibet, including a trip to basecamp on Mt. When I am not writing, I wish I was somewhere with a keyboard and a blank screen with a blinking cursor.

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Everest Hotels Energy Conference 74

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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Appbuddy

OCTOBER 22, 2020

While we would have loved to see all your illustrious faces at an in-person event, 2020 still has other plans for us. Even if you’re feeling confident in your email marketing campaigns or have plans to make 2021 the best year ever, the energy and motivation provided by just 90 minutes are exactly what we need as we close out 2020.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. Artificial Intelligence (AI): AI has been driving spam filtering and fraud prevention solutions for a while now, but 2020 encouraged an explosion in other applications.

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Appbuddy

DECEMBER 7, 2020

In the first post of our “festive reading” series, we considered how 2020 was a catalyst for email innovation and adoption of new technology. Recognising 2020 has been the year of Zoom, their “Bringing our store to you” email does just that! The post Email & Ecommerce: Christmas 2020 Trends appeared first on Validity.

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SalesLoft

MARCH 28, 2019

Together, we were energized by Danny Meyer’s approach to hospitality and enthralled by Colin O’ Brady’s challenge to find your own “Everest.” Don’t miss out in 2020.” – Christopher Fago, Cloud Security Inside Sales Manager @ Palo Alto Networks. All substance, no fluff.

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Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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