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Re-energizing sales efforts in a virtual world

Sales and Marketing Management

work force experienced the most significant drop in employee engagement in 2020. Though cash may seem like an easy solution, research as far back as the 1970s shows that cash rewards are not as meaningful as non-cash rewards on a psychological perspective. Not all sales incentive programs are the same. Don’t rely on cash alone.

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Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Incentives interrupted. Inventive alternatives.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Do your keyword research to find out what kinds of questions your potential audience is asking—and then answer those questions with your content. and businesses were no exception. Informational. SEO-friendly.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. Not only is ZoomInfo potentially the only company to provide all three, but we actually excel in each type. This information provides valuable insights for your team.

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29 Critical Sales Compensation Benchmarks & Statistics for 2022

The Spiff Blog

More than 40% of surveyed sales leaders missed revenue targets in 2020 ( source ). Among the top challenges in sales for 2020 include the disconnect between sales managers and sales professionals; relationship management and quota attainment ; the usefulness of CRM tools ( source ). Only 17.6% Successful Sales Compensation Programs.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Data via MIT Sloan While no two corporate cultures are exactly alike, researchers found a lot of overlapping attributes for what employees consider toxic workplaces.

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5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

Clearly, we’ve got to start with 2020. As you can see below, 37% of Gen Z consumers engaged with shoppable ‘buy’ buttons on social media in 2020 alone. Research your target platforms before releasing new campaigns. Social e-commerce: a tale of TikTok and Gen Z. And that number has only risen since.