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Q2 2020 Recap| Work Smarter, Not Harder

Zoominfo

Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing.

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The Phrase of the Year Is Seller Access

No More Cold Calling

My phone rang off the hook the last half of 2020. The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Digital marketing and lead nurturing wasn’t living up to its promises to fill pipelines with hot leads, even before the pandemic. A sudden decline in seller access.

Referrals 323
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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. The company added 36 new clients since January 2019, 10 of which joined in January 2020.

ROI 68
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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. Interest stage — Lead scoring and qualification.

Hoovers 264
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The Revenue Leaders Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. April 29, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.

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Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

The Best Sales Statistics of 2020. Outbound Sales Statistics Cold Email Cold Call Follow-up Inbound Sales Statistics Organic Lead Statistics Lead Nurturing Statistics Sales Prospecting Sales Cycle Sales Closure Referral Sales Statistics Social Sales Statistics Sales Training Statistics. Lead nurturing statistics.

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The Ultimate Guide to Creating A Top Lead Strategy in 2021

LeadBoxer

Source Lead Nurturing Campaigns With only 25% of leads ending up being legitimate and converting into actual sales, a lead nurturing campaign based on software with cutting edge data analytic tools is imperative for trimming the other 75% of leads that have no realistic chance of ending in positive sales outcomes.