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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The move, done effectively, will make Finnair some money and reinvigorate wanderlust — hopefully sustaining some brand loyalty for that one day we can fly again in the process.

Loyalty 162
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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Loyalty 95
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article thumbnail

Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The move, done effectively, will make Finnair some money and reinvigorate wanderlust — hopefully sustaining some brand loyalty for that one day we can fly again in the process.

Loyalty 130
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5 Ways to Build Up Customer Loyalty

Zoominfo

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

Loyalty 130
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Success During the Pandemic – Customer Retention Is Key

Zoominfo

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.). Cross-selling topic searches are on the rise, too.

Retention 219
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Finding New Customers in a Pandemic: Zoom’s Success Story

Zoominfo

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Figure 1: Between January 31 and March 31, 2020, Zoom’s adoption rate grew by 418%. Source: ZoomInfo.

Loyalty 214
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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

Trends 145