How Marketing Leaders Differentiate Their Brand

Sales Benchmark Index

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Forrester Predicts the Death of 1 Million Salesmen by 2020: Henry Schuck Disagrees

DiscoverOrg Sales

By 2020, the B2B SALESMAN WILL BE DEAD. Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. Consider Marketing Technology vendors and their target audience: marketers.

Enabling Sales for your next Event? What FIS did for their FinTech 2020 Event Series

The ROI Guy

FIS had this concern as they launched an exclusive worldwide roadshow, FinTech 2020, to discuss compelling trends and digital transformation in Financials. You can see the FIS Fintech 2020 Assessment Tool in action and try it for yourself at:

Is Chat Marketing Killing the Traditional Landing Page?

Leading Results Rambings

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore.

Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. In the latest Digital Trends report, which surveyed marketing, creative and technology professionals, nearly one third of organizations are planning to invest in AI within 12 months – a market projected to reach $70 billion by 2020.

Artificial Intelligence and Marketing


From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.

8 Marketing Lessons Big Brands Can Teach Startups

Sales and Marketing Management

Marketing is a strategy that makes or breaks a business. Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Startups need to be creative in how they market their products.

45 Top YouTube Channels for Marketing Professionals


Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. Accurate data is critically important for all sales and marketing functions.

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The New 100 / 100 Project for Entrepreneur Revenue Growth.

Score More Sales

Recently we read about an amazing woman, Sramana Mitra , who launched a project to help one million business owners do a million dollars in annual revenues by 2020. You must know who your target market is – at least by demographic – even better if you have lists of potential prospective customers. As for me, I took notes on the excellent prerequisites to make sure my sales/marketing is aligned with the basics. Sales Tips and Strategies to Grow Revenues. About.

57 Essential Multichannel Marketing Statistics


The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? B2B Marketing

The 4 Types of Channel Marketing Partners


The 4 Types of Channel Marketing Partners. Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. There are four different types of channel-marketing partnerships: 1. affiliate-marketing spend will top $6.8 billion by 2020.

Facebook’s New Algorithm and Your B2B Marketing Strategy


From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. The Modern Marketers Guide to Live Streaming.

Top 9 Alignment Resources That B2B Sales and Marketing Leaders Need to Ensure They Didn’t Miss This Year

Jeff Davis

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. I hope these resources are helpful as you start planning out your journey to a more aligned sales and marketing team.

The CCPA for Sales and Marketing Leaders: Everything You Need to Know (California Consumer Protection Act)

Sales Hacker

Sales and Marketing have officially joined the likes of healthcare, telecom, and financial services as a regulated market. For any company with a Sales and Marketing function, compliance may very well be the new standard. So, how does all this affect Sales and Marketing leaders?

How to Personalize Your Outbound Approach According to Your Market and Persona

Sales Hacker

By 2020, the customer experience will surpass both price and product as the key brand differentiator. Combining market research and your customer personas to personalize from the ground up is the blueprint for powerful prospect and customer outreach. Market and Persona.

So You Think You Are Selling Consultatively? Let’s Find Out

Jonathan Farrington

80% of front-line sales professionals around the world sell in the “traditional” way: There isn’t anything wrong with that if their market sector or industry demands – or tolerates -that style of selling.

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Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Most marketers and sellers aren’t reaching the business buyers who are now sparking demand and purchase cycles.

What Do the IDC Predictions Mean for the B2B CMO?

Sales Benchmark Index

A top trend in B2B marketing is the adoption of the Marketing Operations role. Innovative CMO and CIO pairs will throw out the rule book when it comes to IT''s support of Marketing. The best marketers will understand that "Content Marketing" does not equal "Thought Leadership".

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65+ Mind-Blowing Artificial Intelligence Statistics


31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). AI in Marketing.

Get Over Your Fear of Marketing Automation Software


Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Marketing Insights. marketing automation

Get Over Your Fear of Marketing Automation Software


Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Marketing Insights. marketing automation

Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

According to the research, here's two important investments you can make today: 1) Interactive and Prescriptive Content Marketing – As buyers prefer to do on-line research on their own, investing more in digital content marketing is tops on Forrester’s advice list.

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78 Customer Engagement Statistics


And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). B2B Growth B2B Marketing B2B Recruiting B2B Sales

The Next Big Prediction in B2B Sales

Sales Benchmark Index

More recently, he pegged the failure rate of marketing automation software at 50%. He famously predicted that 75% of sales jobs will be eliminated by 2020. He said the number of sales people in the United States could decline from the then 18 million to 4 million by 2020.

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Success Is The Road Ahead

The Pipeline

One can’t blame the average reader for worrying about these predictions, after all, consider the source Forrester predicted ONE MILLION B2B SALES JOBS ELIMINATED BY 2020 ; while SellingPower asked “ How Many Salespeople Will Be Left by 2020? “, Spoiler alert – the link goes to a dead page, one way not to deal with a wrong prediction. By Tibor Shanto.

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Defining the Real Buyer

Sales and Marketing Management

According to Marketing Insider Group , 78 percent of U.S. And as a marketing professional, doesn’t it give you just a slight twinge of guilt?). . According to The State of Engagement, the answer is that we marketers think we’re doing just fine, thank you very much.

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Sales Pitch Ideas for Your Next Meeting

Sales and Marketing Management

Defining your target market. Businesses are often tempted to market their products to anyone and everyone. However, if you focus your efforts on a target market, you’ll be able to: Determine how much your potential customers are willing to spend on your products.

Artificially Intelligent Selling

Tony Hughes

By 2020, could the majority of salespeople be replaced by AI? This is future for the most successful sales people… the ones who will prosper beyond 2020. Sales, the final frontier.

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How Will You Sell With A Restrictive US Privacy Policy Act?


In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. 2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today.

The Science of Basic Selling Skills

Bernadette McClelland

Whilst they are a combination of general sales skills ie networking and storytelling, as well as role based sales skills ie account management and marketing, as well as communication sales skills ie rapport and listening, I would suggest they are, what I call, ‘ surface basics’.

Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

And we have the convergence of information overwhelm, increased sources of distraction, accelerating change, and skyrocketing complexity–in our customers markets, in their own organizations, with competition/partners, and within our own organization. Stated differently, I’d hate to be a SDR (the way we currently define the role) in the 2020’s. Change Creativity Future Of Buying Innovation Insight Selling Lean Sales And Marketing Learning Sales Effectiveness

Artificial Larry versus Amplified Leadership – 4 ‘Must Have’ Competencies To Stay In The Game

Bernadette McClelland

With statistics stating 22% of sales jobs will disappear by 2020 and knowing where there is smoke there is usually fire, the dialogue quite rightly turns to the future of some sales roles. A milestone was reached in the world of selling recently.

How Augmented Reality is Revolutionizing B2B Sales


In fact, AR spending is expected to hit an estimated $60 billion in 2020. The dynamic ways augmented reality in marketing and sales is changing the buyer experience include: Visual and interactive storytelling. Download our free augmented reality in marketing and sales guide to learn how to build a better buyer experience. Augmented Reality augmented reality augmented reality marketing augmented reality sales augmented reality sales example

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey


But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. It enables marketing and sales teams to prioritize closed deals and revenue over customer experience.

Sales AI will soon replace you, unless you follow these two rules

Here’s my favorite example: Marketing software. In 2011, there were 150 marketing software vendors. When markets get more competitive, buyers stop choosing the strongest product. Sales AI will replace some salespeople. No doubt about it. Want proof?

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What You Missed at Elevate 2019

Miller Heiman Group

CSO Insights Chief Research Officer Seleste Lunsford shared what’s driving the strongest sales results in today’s global markets in a preview of the 2019 World Class Sales Practices Study, which officially launches in June. Sellers can’t just think about how customers buy, Lunsford argued, but need to think about their full experience, which is why a formal process that aligns with strategy must be in place, from hiring and managing talent to go-to-market.

7 Ways You Can Succeed With B2B Live Video


In recent years, B2B live video has exploded in popularity as a viable marketing tactic. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Combine your influencer marketing and live video strategies.

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June 2018 B2B Blog Post Round-Up


This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ).

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015


But that number is predicted to be reduced to 8 million by the year 2020. won’t be so important in 2020. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy. Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here.