Grow Revenue During a Recession by Being Counter-Intuitive
Understanding the Sales Force
MAY 10, 2023
The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. Can companies add water to grow revenue when the economic conditions are evaporating? Failure to hit quotas. Order cancellations. You add water.
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