How the loss of trade shows changed the customer acquisition funnel
Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. As a result of changes brought on by the pandemic, ZoomInfo started following up on cold leads in a more targeted way in 2020.
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