article thumbnail

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. B2B Database New Year’s Resolutions. So what’s it going to take to create and maintain a top-tier database for 2021? Start 2021 Off with a Refreshed Digital Strategy.

article thumbnail

Building a B2B SalesTech Stack for Growth

SBI Growth

was invested in sales software companies in just the first months of 2021, and from 2020 to late 2021, the number of sales software solutions available to B2B sales organizations increased from 976 to nearly 1200. Specifically, Smart Selling Tools cites that $1.5B

B2B 347
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Plan Your Digital Strategy for 2021

SBI Growth

As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the forefront of conversations between your company’s leadership team and board members. While your annual revenue planning activities may focus.

Strategy 321
article thumbnail

B2B Sales Trends 2021

Vainu

However, looking ahead with renewed optimism, we're continuing tradition and predicting the most important sales trends in 2021. We can all agree 2020 wasn't exactly what we expected. Things have changed, but sales activity hasn't stopped.

Trends 118
article thumbnail

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT But connecting with and converting buyers has never been more challenging.

article thumbnail

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. Find the Best Sales Intelligence Tools for Your 2021 Strategies. What Should My Sales Intelligence Tool Include?

Hoovers 264
article thumbnail

Making Sales in 2021 and Beyond

Sales and Marketing Management

However, reports show more than three-quarters of buyers and sellers favor remote human engagement over face-to-face interactions and only 20% of B2B buyers say they hope to return to in-person sales, meaning remote selling may continue well past 2020. With 2020 behind us, here’s what I expect to see in 2021.

article thumbnail

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. September 23, 2021 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!).

article thumbnail

4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

July 21, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST. Techniques for getting the right data into your measurement strategy so you can get valuable insights out of your measurement strategy. Don't miss out on this exclusive webinar with Steve to jumpstart your ABM strategies today!

article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

article thumbnail

Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT How to discover the different types of web visitors that come to your site and how to best engage with each group. How to delight existing customers––and make things right with unhappy ones––using live chat.

article thumbnail

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI. June 23, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST