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How to Plan Your Digital Strategy for 2021

SBI Growth

As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the forefront of conversations between your company’s leadership team and board members. While your annual revenue planning activities may focus.

Strategy 321
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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? In 2021, make sure you’re aligned with the goals of both sales and executive management. Start the year by having candid conversations, asking sales and management what marketing is doing well and what they could do better. 1: Able to adapt. .

Marketing 357
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How to Empower Your Sales Team to Have Meaningful Conversations

SBI Growth

It is the middle of 2021. Half of the year is in the rear-view mirror, and COVID is still looming. Your numbers are not where you want them to be, sales productivity is decreasing, your sales team is asking for.

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Making Sales in 2021 and Beyond

Sales and Marketing Management

With 2020 behind us, here’s what I expect to see in 2021. As 2021 approaches, the need for personalized, engaging conversations and interactive content during sales is greater than ever. In 2021, there needs to be more engagement amongst sellers and marketers before, during, and after a sale is made.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Enter: conversion rate optimization (CRO). Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. October 20th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST In this session you will learn: How to turn brand awareness into tangible market value.

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Your Top 10 Sales Resources of 2021

RAIN Group

For most sellers, the focus of 2021 has been about adapting to the new sales environment. Those who got ahead in 2021 did so by adopting new methods to stand out and stay competitive. Fundamental relationship-building skills and mastery of sales conversations, among many other factors, allowed savvy sellers to gain an edge.

Resources 110
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Resolutions for a Successful 2021

Force Management

John Kaplan recently shared this post on LinkedIn around how he’s planning to clean up some habits rolling into 2021. It sparked a great conversation and a list of habits to aspire to in the new year. Being purposeful with your habits now can help you seize this year’s opportunities to achieve new goals, both personal and professional.

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

Imagine if you could go back and review every phone or video conversation at your company: training sessions, conferences, sales calls - anything and everything - and have a teachable analysis ready almost instantly. Conversation Intelligence makes this a reality. July 27th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. The tools optimizers use to increase conversion rates. Don't miss this amazing session on June 29th, 2021 at 11:00 am PDT, 2:00 pm EDT , and 7:00 pm BST Scoring" leads with dollars.