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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. We took that feedback to heart and got to work.

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Using Data to Drive Sales Strategy & Execution

SBI Growth

As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going back to the drawing board, diagnosing what went wrong and how to turn it around next season. These narratives.

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Conclusion: Assess future companies while on a job hunt in 2021.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Wednesday April 21nd, 2021 at 1:30PM PDT, 4:30PM EDT, 8:30PM GMT. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. It provides a cornerstone for customer interactions and business intelligence APIs to optimize data enrichment and sales prospecting. With D&B Hoovers, customers can use its data for more efficient prospecting.

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Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. The Data Behind Startup Funding.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Leverage intent data and other system-based criteria in choosing target accounts. June 23, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST Decide what technologies (if any) you’ll need to successfully execute ABM.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. In Brian’s session, you’ll learn: How a data-driven landing page is crafted. How to make design and copy decisions with data. Data you already have but aren't using.

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Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Can we quickly access the data we need to inform our decisions? Tuesday, August 31st, 2021 at 11AM PDT, 2PM EDT, 5PM GMT Can we easily manage campaigns and collaborate from kickoff to launch? Do we have the right tools to be agile, pivot as needed, and maximize success?

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

Techniques for getting the right data into your measurement strategy so you can get valuable insights out of your measurement strategy. July 21, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST. The best metrics for measuring success vs. making incremental improvements (hint: they're not the same).

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT But connecting with and converting buyers has never been more challenging.