Zoominfo
OCTOBER 13, 2021
At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.
Gong.io
JANUARY 1, 2021
Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021. Here is what makes a buyer persona useful… to a salesperson: Based on reality, not guessing or assuming (yes, you’ve heard that before ): Interview customers and prospects. We listen to hear what language our prospects and customers are using. .
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Sales and Marketing Management
FEBRUARY 22, 2021
Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory.
Zoominfo
APRIL 20, 2022
For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment. This misalignment is a big issue facing B2B businesses today.
Emissary
JUNE 25, 2021
In the Emissary Buyer Snapshot for Summer 2021 Playbook, we asked 191 senior executives, responsible for billions of dollars in technology spend, how they view the barrage of outreach they receive from IT vendor and technology marketers and sellers. Of course, getting the attention of buyers has never been easy. Download Now.
Crunchbase
DECEMBER 13, 2021
If you’ve been working in sales for a while, you probably know the ins and outs of sales prospecting. It is important to make sure that you show potential prospects how you can solve their problem. When preparing for a sales meeting with a potential prospect, you must consider whether your company is focused on these basics. .
Vendor Neutral
JUNE 15, 2021
July 15, 2021 1 pm EST 10 am PST Webinar. Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! How A Customer -Centric Framework. Can Drive Massive Growth For Your B2B Sales Organization. REGISTER NOW. Customers today are exhausted with pitches.
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