Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Janek Performance Group

DECEMBER 28, 2021

As we close out 2021, here are our top five blogs of the year: How to Sell Virtually. Of course, 2021 was an unprecedented year that brought endless changes to all industry. The need to attract new prospects and convert them into new business is essential to the success and growth of an organization.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

Bigtincan

OCTOBER 13, 2021

This year at Medforce Connect 2021 commercial excellence and marketing leaders from Europe’s top Medtech companies dug into the State of Medical Technology Sales. The companies, including BD, Baxter, and Zimmer Biomet met to exchange ideas and get input for commercial and marketing priorities for the rest of 2021 and beyond. .

Face-to-face 105

Face-to-face Scale Consumer Sales Cycle 105

SBI

APRIL 27, 2021

26 Top Sales Software to Drive Growth in 2021. The pace of innovation in the Sales Software market is accelerating. Each year, I identify solutions that address both the basic challenges sales organizations face as well as new challenges that are surfacing due to changing markets. By Nancy Nardin, Smart Selling Tools.

Software 143

Software Software Lead Rank InsideView 143

Pipeliner

FEBRUARY 19, 2021

Digital marketing has been very pervasive over the last few years in many different forms. Many people are still struggling to market digitally because they are overwhelmed. Small Business Digital Marketing. Then your budget will help you select what kind of markets you want to target. How To Add More Content.

Marketing 59

Marketing Social Media Small Business Small Business 59

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights? What are prospecting insights? It turns out they’re pretty important.

Data 246

Data Prospecting Strategy Cold Calling 246

Zoominfo

AUGUST 5, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. The Elements of a Winning Sales Enablement Strategy for 2021.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Pipeliner

NOVEMBER 9, 2020

Get ready for 2021! This year has been a challenging one for many people but now is the time to build for 2021. You may need to pivot, you may need to after adjacent markets or you may just have to rebuild in your market – whatever the case going into 2021 with a strong pipeline is critical.

Pipeline 84

Pipeline Cold Calling Pivotal Lead Generation 84

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes. 9 sales conferences and events to attend in 2021.

Conference 105

Conference Sales Enablement Networking B2B 105

Sales and Marketing Management

DECEMBER 7, 2020

Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Product Management University

SEPTEMBER 24, 2021

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. There’s only one way to get that expertise…spend more time with prospects and customers. The Leap From Product Marketing to Solutions Marketing in 3 Steps.

B2B 52

B2B SalesForce Course Pipeline 52

Zoominfo

JULY 19, 2022

This eliminates a number of our operational burdens since ZoomInfo created a tailored automation workflow that met our specific needs,” says Thomas Mandell, senior director of data services at Bluewhale Research , a leading B2B research, marketing services, and lead generation company.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

Zoominfo

AUGUST 5, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Content: A helping of high-quality marketing content to fill up your lead pipeline.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Best Sales Statistics to Know in 2021. Still curious which sales trends will be on the rise in 2021? Short on time? What this means for you.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Allego

DECEMBER 17, 2020

Read on for six predictions for sales enablement and other trends in 2021. This year, buyers and sellers realized how efficient and effective virtual selling can be, and they will be reluctant to give up the time and cost savings of engaging virtually in 2021. Prediction #6: Sales and Marketing Will Align Priorities. Learn More.

Hiring 93

Hiring Sales Enablement Coaching Video 93

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. Showpad’s 2021 Modern Selling Study proves that enablement is more important than ever. This trend is the same globally.

Study 111

Study B2B Face-to-face Report 111

Vendor Neutral

JUNE 2, 2021

The 20 Best Sales Podcasts for 2021. We recently reached out via LinkedIn to ask what sales podcasts helped people do just that throughout 2020 and into 2021. The Quantum Leap Podcast Learn from the experience, expertise, and innovative approaches of the podcast guests: leaders in revenue operations, marketing, and sales.

B2B 130

B2B Sales Enablement Sales Webinar Metrics 130

Tenbound

MAY 14, 2021

The Sales Development Benchmark Survey Report 2021 – Now Available 5 trends in Sales Development to look out for in 2021 2020 was a difficult year for many businesses, and it is now time for Sales Development professionals to shift their attention from executing basic activities to providing extreme value to prospects, while forging greater alignment (..)

Survey 52

Survey Report Trends Sales 52

Pipeliner

DECEMBER 31, 2020

Thanks to our growing band of contributors from across the globe, we are able to bring you great insights on how to succeed in 2021 across multiple dimensions – these are organized into YouTube playlists. Here is an excellent YouTube Playlist dedicated to the art/science of prospecting. Here’s to a wonderful 2021!

Face-to-face 52

Face-to-face Motivation Course Prospecting 52

Vengreso

FEBRUARY 3, 2021

Take the best #sales podcasts with you to the gym to get even more value from your workouts in 2021. The Best Sales Podcasts for 2021. Join the Sales Benchmark Index team to learn about the latest developments in sales and marketing. Limitless: A Sales and Marketing Podcast. modernselling #digitalselling Click To Tweet.

Scale 111

Scale B2B Lead Rank Outside Sales 111

Sales Hacker

MARCH 17, 2021

Sam Jacobs from Revenue Collective talks to revenue leaders about what’s worked for their respective orgs, how they’re adjusting their leadership in 2021 and if their philosophy for sales has shifted. Highlights: 2021 is all about connectedness and collaboration [3:58]. Marketing planning in uncertain times [31:28].

Google 62

Google Networking Revenue Sales Enablement 62

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

SBI Growth

MARCH 2, 2021

The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new project, for most employees, the outlook is another year of virtual meetings that highly resembles 2020. In this environment, how.

Motivation 229

Motivation Sales Talent Retention Meeting 229

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. This article dives into the current state of ABM and how we need to rethink it to drive business forward in 2021. Feel free to jump ahead: What is account-based sales and marketing?

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Or rather, change them back —from digital marketing to relationship building. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” Think about it.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

No More Cold Calling

MARCH 31, 2021

Now that we’re moving into the second quarter of 2021, the economy is beginning to improve, and vaccinations are helping us slowly approach herd immunity. They recognized that asking clients for referrals was the way to gain access to prime prospects. Same old, same old in 2021? How do I know this? How about you?

Referrals 371

Referrals Cold Calling Sales Qualified Lead Call-back 371

SugarCRM

DECEMBER 15, 2021

2021 was all about being able to see customers and deliver experiences like never before. 2021 is the year we let SugarCRM make the hard things easier for marketing, sales, and service teams. 2021 is the year we let the platform do the work. 2021 is the year we let the platform do the work. What a year!

SugarCRM 49

SugarCRM Lead Rank Lead Scoring Ideal Customer Profile 49

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Gong.io

JANUARY 1, 2021

Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021. But first, here is how NOT to do it (and unfortunately how so many buyer personas are built): When marketing organizations are not sales driven, you end up with the above scenario. We listen to hear what language our prospects and customers are using. .

Buyer Persona 118

Buyer Persona Strategy Ideal Customer Profile Hiring 118

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172