6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

In fact, a study reveals that in-app ads are projected to triple in value in the coming years, going from $72 billion in 2016 to $201 billion in 2021. A study also revealed that in-app ads perform 11.4

A Marketer’s Guide to Optimizing Web Content for Voice Search


Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ). A Backlinko study found that voice search result pages tend to be much faster than other web pages.

65+ Mind-Blowing Artificial Intelligence Statistics


billion in 2021, according to market research firm IDC ( source ). IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ).

Finding Your Foundation: Rethinking the Sales Cadence For the Digital Age


If you haven’t already, map out your strategies and study your engagement stats. Connect with them by offering a referral, research, or case study. The SEP market is growing from $700 million today to over $5 billion by 2021, according to Aragon Research. If you want to grow a reliable revenue, you have to find a steady rhythm. This means marching to the beat of your own drum by developing a sales cadence.

October 2018 B2B Blog Post Round-Up


billion users in 2021 ( source ). Consider these statistics: A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times ( source ). Welcome to our October B2B Blog Post Round-Up.

B2B 58

Transparency in Your Sales Process


Apart from traditional articles, you should focus on case studies, podcasts, explainer videos, and infographics, as well. billion by the end of 2021. In the past, the sales process was covered by a thick veil of secrecy. Companies could mask their real intentions using a bunch of attractive ads and complex semantics. And, it worked. For a while. Then, with the rise of the internet and the hyperconnected approach to the business-client communication, it stopped working.