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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

Let's take a look at the top social selling trends of 2022. But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Leveraging social media shopping tools in the sales process. This trend is picking up traction amongst B2C businesses. Over to You.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. Sales Rep Performance in 2021 vs. 2022.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

As we begin 2022, B2B buyers are more digitally inclined than ever. In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. What sales investments should you focus on in 2022? Where’s the best place to begin? Sales engagement.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers.

Trends 99
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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. Unlike their B2C counterparts, B2B marketers often fail to appeal to buyer emotions.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

B2C or business-to-consumer sales : Built for B2C-style businesses that market their products directly to consumers. Covering topics from LinkedIn selling to video sales, the courses tackle training in a unique way, combining instructor-led micro sessions with on-demand training, interactive tools, assessments and live coaching.