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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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Channel Sales Success Starts Here

Allego

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. If your company is among that 75%, you know channel sellers—partners, distributors, indirect sellers, or independent agents—have different needs than inside sales reps. All of those things point to engagement of the channel,” Miller said.

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5 Most Clickable Email Marketing Campaigns of 2022

Appbuddy

Plus, email was forced to compete with emerging channels like TikTok and SMS. In 2022, successful brands found a balance between commercialism and empathy in their marketing communications, like Ethique does here. This is a great example of simple first-party data. What made it clickable. Are you texting your subscribers yet?

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot Sales

Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. How to Improve Lead Quality Research in 2022. For example, one company may prioritize demographic scoring, while another focuses on interest level. And in 2022, prospects are seeking a multi-touch approach.

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6 Ways Sales Changed Between 2021 and 2022 [+What To Expect in the Next 6 Months]

Hubspot Sales

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. Read on to learn how to sales has changed from 2021 to 2022, and what to expect in the coming months. And in 2022, winning that trust takes even more effort than before. In 2022, personalizing your sales communication is a must.

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36 Virtual vs. Face-to-Face Communication [Stats to Know in 2022]

Hubspot Sales

As some companies are considering a return to the office in 2022, many are struggling with whether to stick to virtual meetings or resume face-to-face communication. Communication channels such as audio calls or emails are less reliable than face-to-face communication. million in 2019 to $671 million in 2022. Zoom had a 40.7%