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How to Align Role Profiles to Growth Plans in 2022

SBI Growth

As highlighted in our 2022 annual planning report , we see leading firms redirecting an average of 19% of their sales capacity from “Field Sellers” toward some combination of Inside Sales, eCommerce platforms, and Customer Success in 2022.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

This means fostering an environment and building a platform of products that makes our employees and customers proud. Growing the Right Way We’ve grown significantly over the last year in several areas, including our profitability, customer base, and team. In 2022, we crossed over $1 billion in annual revenue.

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Four Risks Growth Leaders Must Consider for 2022, Part Three: CX Initiatives That Are No More Than Lip Service

SBI Growth

Most commercial leaders agree that customer experience is important; we found the same: 67% of all companies surveyed are planning a significant CX initiative for 2022. That number jumps to 85% of high performing companies).

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Highspot Announces Global Customer Conference Spark 2022

Highspot

Leaders from AWS, Siemens, Slack and more attend Highspot’s annual global customer conference to drive sales productivity with sales enablement. 6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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How CEOs Will Drive Sales in 2022

Alice Heiman

For ideas, check out these 3 top #selling strategies for 2022. How to Drive Sales in 2022. The companies that will win in 2022 and beyond have CEOs and senior teams who are curious. What would it look like from a customer perspective if all our reps hit quota? Click to tweet. Is quota even the best measure?

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. March 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT This session will include: How the psychology of the average consumer has changed during the pandemic. Why you should be asking “so what?”

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The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

As we kick off 2022, companies are giving more attention to their Digital/Social Sales Programs. While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs. March 3, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT

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Reconstructing Your Product Sales Training for Success in 2022

In 2022 sales management challenges will grow. Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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An Innovative & Creative Problem Solver Approach to Selling in the Medical Device Space

Speaker: Steve Goldstein, Sales Leader

What are some of the top challenges your customers face and how do you approach understanding what’s most important to them? to discover critical strategies and approaches you can take to engage your customers, achieve greater sales success, and become both an indispensable resource and a trusted partner. Toastmasters Champion.