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Message to Management: Sales Trends in 2022

No More Cold Calling

But what will happen in 2022? For instance, NBC reports that astrologers predict 2022 will bring “enlightenment, glow-ups, and some serious rebirths and that we should expect for secrets to be revealed, the marginalized to rise up, and chances for a phoenix to rise from the ashes.” What’s (Not) New in 2022?

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

In 2022, we crossed over $1 billion in annual revenue. In 2022, we invested more than 117,000 hours in employee training and development. In 2022, we raised over $400,000 for 12 different organizations across five countries. Conservation By the end of 2022, over 95% of our cloud footprint was carbon neutral.

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Why The Quality Of Your Data Matters In 2022

Connext Digital

If the quality of your data isn’t a top priority in your marketing strategies now is the time to start! Those that position their organizations to manage data correctly and understand its inherent value will have the advantage.” Connext Digital has highlighted 4 key reasons why data quality is so important in 2022.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. The Top Sales Trends of 2022.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

How clear guidance and market data can enable reps to understand their comp plans and their payouts. October 12th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST How a clearly defined incentive compensation process can provide transparency around commission structures, so reps don’t think comp is a “black box”.