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Has B2B sales adapted to the way decision-makers buy?

Prima Resource

In 2011, CEB (now Gartner) published a statistic that is still widely known today: the average B2B decision maker has already done 57% of the buying process before contacting a supplier. At the time, this statistic created a bit of a concussion and the end of sales teams was already announced.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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The Real Value B2B Decision Makers Want to See in Your Thought Leadership

Mereo

The 2022 Thought Leadership Impact Report from Edelman and LinkedIn (released in December 2022) has found that a key tool to showcasing your value is not through traditional product marketing but rather with thought leadership. This is no time for gimmicks and flash. Effective thought leadership does not push solutions, though.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. The Top Sales Trends of 2022.

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Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Cisco expects it will make up over 82% of all traffic by 2022. You can start chatting with your accounts and have them make an introduction for you to the decision-maker at a company. Remember, the decision-maker is the one that will help you hit your quota. Video is an incredibly powerful format.

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From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

The world of B2B sales has undergone significant transformation over the past two years, and while some changes are starting to settle in as the new normal, I anticipate 2022 will bring yet another round of shifts. In 2022, buying committees will continue to be in flux. Hybrid selling is the new normal.

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Sales Managers: The Software Stack To Turbocharge Your Team in 2022

Gong.io

It’s now 2022. A few other reasons you need (Gong’s) sales forecasting software: Gong pulls in data from every prospect and customer point of contact (phone, email, video) automatically surface deal insights necessary to make informed business decisions. Did the decision-maker never get engaged? The only problem?

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