Has B2B sales adapted to the way decision-makers buy?
Prima Resource
MARCH 9, 2022
In 2011, CEB (now Gartner) published a statistic that is still widely known today: the average B2B decision maker has already done 57% of the buying process before contacting a supplier. At the time, this statistic created a bit of a concussion and the end of sales teams was already announced.
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