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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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How AI Can Aid Your Prospecting

Zoominfo

Here are some examples. How to Write Sales Prospecting Emails Using ChatGPT One advantage of ChatGPT is that it can iterate on what it’s already produced. We tried creating some sales prospecting emails with ChatGPT. Try it Now Prompt: Write me a casual prospecting email selling ZoomInfo. Here’s what we found.

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Most Sales Reps are Upselling or Cross-Selling in 2022 [Data]

Hubspot Sales

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. An example is offering a customer to add cheese to their burger. How are reps upselling?

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Enhancing Prospect Qualification for B2B Sales Success

Janek Performance Group

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. There, we looked at key indicators to assess before passing prospects to sales. Now, we’ll go further and explore strategies and best practices for improving prospect qualification. And, if so, is the prospect worth your time and effort?

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot Sales

It's when a prospect's needs perfectly align with your offerings. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. How to Improve Lead Quality Research in 2022.

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54 Best Sales Prospecting Tools (Free & Paid) for Sales Teams in 2023

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54 of the best sales prospecting tools (free & paid) for you to use in 2022. Sales tips and practical examples included.

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6 Ways Sales Changed Between 2021 and 2022 [+What To Expect in the Next 6 Months]

Hubspot Sales

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. Read on to learn how to sales has changed from 2021 to 2022, and what to expect in the coming months. More interaction with prospects throughout the sales process. Rarely do we make a sale at first contact with a prospect.

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