First Annual Benchmark Survey to Identify Trends in Sales Enablement Technology Use

Smart Selling Tools

Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time. I have a passion for sales technology.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

According to a study by Bank of America , robots are likely to be performing 45 percent of manufacturing tasks by 2025. According to the CSO Insights “2016 Sales Performance Optimization Study,” only one in two companies say sales and marketing have a formal definition of a qualified lead.

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65+ Mind-Blowing Artificial Intelligence Statistics


Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ).

Email Marketing: Emerging Trends to Survive 2019 and Beyond

Connext Digital

billion by 2022. By studying and leveraging the data you have, you can create some of the most effective automated email campaigns that drive results. Email is not dead. It’s only poised to get bigger and better—as long as you know the right strategies to implement in your business.

A Guide to Recruiting Financial Advisors


Many universities are starting to adopt internship or co-op programs, which give students a break in their studies for up to six months to work full time in jobs that are related to their majors. Did you know that the average financial advisor in the United States is older than 50 years old?

The B2B Marketer’s Guide to Virtual Reality


But, studies show that 50% of B2B buyers are more likely to make a purchase if they connect emotionally to the brand ( source ). But, the statistics don’t lie – by 2022, the number of VR/AR experiences in B2B will account for 40% of all experiences ( source ).

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An Inbound Marketer’s Guide To Database Health


In fact, that same Zoominfo study found that bad data costs US businesses more than $611 billion annually, and some organizations spend as much as 50% of their IT budgets rehabilitating customer databases. billion by 2022. Your contact database is the heart of your business.

Could AI and Automation lead to a 4 day working week?

Artesian Solutions

A McKinsey Global Institute study found that 40% of time spent on sales work activities can be automated. According to Juniper Research AI and machine learning will generate cost savings of more the $8bn by 2022.