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What’s Stopping You from Effectively Reaching Existing Customers?

SBI Growth

As sales cycles lengthen and new logo acquisitions become more challenging, more organizations are now shifting back to their existing customer base for revenue growth.

Customer 177
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Top 5 Tips to Build an Effective Customer Marketing Strategy

SBI Growth

This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023. With the rising difficulty in pursuing new logo acquisitions, many CEOs are choosing to go back to their existing customer base in 2024.

Customer 177
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Growth-Driven CEOs are Wisely Investing in Commercial Productivity in 2023

SBI Growth

In a recent survey SBI conducted of nearly 150 CEOs, we asked how they anticipate commercial spending in 2023 relative to 2022 with a positive shift, negative shift, or no shift. Most revealed that they still plan to increase their commercial budgets in 2023, but with a more conservative approach by spending 50% as much as they did in 2022.

Survey 156
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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop Your product is great. So why is marketing it so hard?

B2B 98
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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year. We must still find ways to be innovative in order to remain at the forefront of our customer's minds. April 4th, 2023 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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Nutshell’s Wrapping Up 2023

Nutshell

As we wrap up 2023, take a look back at all the new features we’ve added this year: Pinned Notes 2023 started off with an update to your People, Company, and Lead timelines. The lead attribution report is available for Nutshell Pro customers and above. This integration is currently for Nutshell Pro customers and above.

CRM 71
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. August 1st, 2023 at 11:00am PDT, 2:00pm EDT, 7:00pm BST This puts them in the driver’s seat while empowering your sellers to maintain control of the sale.

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The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs. Key Performance Indicators that digital sales programs should aspire to in 2023. Key learnings from digital sales programs around the globe.