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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Many SaaS companies struggle with marketing.

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4 ways to close more deals in 2023 (according to new buying data)

Gong.io

But as a result of growing complexity internally at organizations and external market factors, deals are taking longer to close. With budgets tightening and increased scrutiny on purchases from finance, it is critical that reps master pricing discussions in order to be successful in 2023. The first is increasing conversion.

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Will You Study How to Implement AI to Increase Business?

Smooth Sale

Photo by The Digital Artist via Pixabay Attract the Right Job Or Clientele: Will You Study How to Implement AI to Increase Business? Jeffrey Maganis, co-founder of AI Unlock, provides our guest blog, Will You Study How to Implement AI to Increase Business? He also co-founded a marketing agency that helps companies grow and scale.

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Top 5 Sales Enablement Webinars for 2023

Allego

2023—It’s a new year with new sales goals and expectations. How do you ensure your sellers use the content that marketing creates? Sales teams face a content paradox: 60% of sellers and buyers complain they don’t have the content they need, yet 70% of sales content provided by marketing is never used. What’s going on?

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Top Sales Enablement Conferences to Attend in 2023

Allego

But 2023 looks to be the year when things get back to normal. For many of the events, the details are limited—particularly those scheduled for later in 2023, when the venue and agenda are still a shared Google doc. Top Sales Enablement Conferences for 2023. 2023 BISA Annual Convention – Feb. See you out there!

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How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]

Hubspot Sales

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.