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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147
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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

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Mastering GTM Strategy: A Comprehensive Guide to Success

Lead411

Advertising and Public Relations: To increase brand recognition, generate leads, and boost sales, you need an all-encompassing advertising and public relations strategy. The Importance of Lead411 to Your Go-To-Market Strategy: When it comes to executing a GTM plan, having access to accurate and current data is crucial.

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How Top Digital Marketing Methods Yield Holiday Sales Jackpot

SalesFuel

Since holiday sales in 2023 were driven by digital and mobile campaigns, it’s safe to assume 2024 will be similar. Mobile/Social Media According to data from Adobe , U.S. But your client probably isn’t advertising on the most effective platforms. Learning from the past is a tactic that benefits basically every aspect of life.

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Local Business Data to Compelling Sales Conversations: Features Roundup

BuzzBoard

In 2023, we redesigned our local business prospecting platform and made it generative AI-first, facilitating a seamless transition from data to insights and personalized sales conversations. Are you ready to turn 2024 into your best sales year so far? Get ready to crush your sales quota for 2024 with us!

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How to Leverage First- and Third-Party Data in a Cookieless World

Zoominfo

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. “That’s only increasing the rate at which data is decaying.”

Data 100
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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Stale data and lack of differentiation could be two major culprits. 1: Your Prospect Data Isn’t Accurate The Importance of Accurate Data in Prospecting Whether you’re nurturing warm leads or reaching out to cold prospects, having access to accurate contact information is crucial. . #1: An updated spam rate threshold.