The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). These include conducting product demonstrations, negotiating contracts, and closing deals. In addition, 2024 data by Numentum consultants show most BDRs prefer sales over marketing. Foster close collaboration between BDRs, sales teams, and marketing departments.
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