Marketing KPIs are changing. Here’s why.
Zoominfo
APRIL 20, 2022
Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.
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