Resources

12 Tips for Selling to the C-Suite

ZoomInfo

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

Stop Investing in Forgettable Learning Events

Online product sales training: Are you ready? If you’re trying to train all your sales reps while minimizing costs, an online training platform can help you do more with less. In today’s competitive business environment, the only way to win is with a salesforce that’s fully onboarded and equipped with deep product knowledge, use cases, best practices and objection handling.

The Business Case and Playbook for Data-Driven Sales Coaching

Aragon cites the new work environment as the main driver behind increased demand for “more investment in daily learning and coaching,” saying: “Enterprises that do not have an SCL (Sales Coaching & Learning) offering are often at a disadvantage, because it forces sales managers to play the role of both coach, manager, and trainer—often all at the same time.”.

100 Pipeline Plays: The Modern Sales Playbook

ZoomInfo

Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

Reconstructing Your Product Sales Training for Success in 2022

In 2022 sales management challenges will grow. Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute. Reconstructing your Product Sales Training program will require a hybrid approach, an approach that includes an online/on-demand Product Sales Training platform.

Your Guide to Using Conversational Marketing to Drive Demand Generation

ZoomInfo

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

ZoomInfo

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient,

Product Sales Training – Transformed for Results

Traditional product sales training doesn’t always work for dispersed sales reps who can’t attend Demo Days or Lunch ‘N Learns. Online on-demand training should be a B2B rep's tool of choice. Here are just a few of the things it can accomplish for your team: Provide a deeper product knowledge. Differentiate competitive advantages. Deliver training on their laptops, where they need it.

Increase Revenue with Faster Sales Onboarding

BrainShark

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. This exclusive eBook, Increase Revenue with Faster Sales Onboarding, provides details on how to: Achieve your sales organization's goals. Increase revenue. Avoid turnover. Give reps a path to success. Download the eBook today!

The Blueprint for Better Sales Onboarding

BrainShark

Onboarding – every company does it, but shockingly few do it really well. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding. Download the eBook today!

Buyer's Guide: Best-of-Breed Sales Enablement

BrainShark

The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. This guide will help you understand: The subcategories of sales enablement. The best-of-breed and single-vendor approaches. How to set up your best-of-breed sales enablement ecosystem. Download the guide today!

9 Tips to Increase Sales Enablement Productivity

BrainShark

This eBook shares 9 best practices to make life easier for sales enablement professionals, regardless of whether you are a solo practitioner or a team of ten, with actionable tips for: Leveraging subject matter experts. Creating enablement champions. Scaling your efforts with technology. Download the eBook today!

Top 10 Tactics for a Successful SKO!

Selling remotely is the new normal, and Sales Kickoffs are no different. A remote SKO means it's even more challenging to ensure this event offers the best ways to get your teams engaged, aligned and ready to drive sales! We’ve put together 10 Tactics that can help you deliver a successful remote SKO, including: How to set the right goals and KPIs. How to translate vision into tactics.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected.

Transform Your Product Sales Training to Drive More Sales

Training dispersed sales reps about your products is challenging, costly and hard to measure. How can you: Provide deep product knowledge? Differentiate competitive advantages? Maintain consistent and current information? Build and maintain mindshare? Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success.

A Recruiter’s Guide To Hiring In 2021

ZoomInfo

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. Businesses are looking to hire quickly, but they face a disjointed market.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. It further works to ensure that these efforts are part of an excellent buying experience that leaves the buyer feeling confident that you are the vendor for them.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers. This eBook is the ultimate guide for the sales organisation to bring standardization across sales teams and streamline sales processes using AI.