Bernadette McClelland

Here’s to the REAL men!

Bernadette McClelland

Here’s to the amazing ones. The men. The supporters. The dependables. The backstops on the field of home runs. The ones who see their women very differently. Who respect their ambition, Their dreams and their skills. And fuel their insane and innate drive. To just go for it!

My Road Less Travelled!

Bernadette McClelland

LEADERSHIP LESSONS from the CAMINO de SANTIAGO! In the words of the famous poet Robert Frost: “ Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference “?. .

Travel 285

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

I gotta question for ya

Bernadette McClelland

Hello there! With the New Year about to kick off again we may do one, or both, of two things. We may reflect on the year just gone or project on the year ahead.

Who is listening to YOU and why should they?

Bernadette McClelland

I shared a link on Facebook of a casual family get together where the entire family sung one of my all-time favourites “One More Day” from the epic Les Mis. Twice I watched it and twice I felt goosebumps.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Crikey, I Shipped It!

Bernadette McClelland

I have always said to my kids, ‘behave yourself because you never know who’s watching’. Like all kids, without fail, they listen to their mum (she says tongue in cheek!). But the point I am making is you never know who is watching you.

The Real Competition

Bernadette McClelland

We think it’s the company that sells the same as us, Or the paperwork we have to do, Or the meetings we have to run, Or the slackness of our admin team, Or the lack of urgency of our buyers. The real competition is ‘no change’.

What Is Your Personal OS Platform – Faith, Fear or Fragility?

Bernadette McClelland

Faith is a winner’s game. Fear is a survival game. Fragility is a losing game. Winners, high achievers, go-getters. Have more than belief. They have faith. A knowing … that everything will be OK. That taking both leaps and baby steps.

Why These Noticeable Details Will Lead You To Greater Success

Bernadette McClelland

We’ve more than likely had people in our lives offer us advice or have given feedback that sticks in our mind. Possibly because it was repeated enough times that we had no choice but to remember it, or probably because there was an element of truth behind the message.

Leads 342

How A Seagull Changed My Career and Taught Me Twelve Home Truths

Bernadette McClelland

The year was 1986. I had not long gone through a divorce that was quite harrowing and confusing.

Jigsaw 337

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Put On Your Game Face and Talk Sporty To Me

Bernadette McClelland

If you’re wondering… then, yes, this is me getting my game face on and yes, I am wearing an authentic Super Bowl ring.

Sports 281

The Science of Strategy – What Steve Jobs and I Have in Common

Bernadette McClelland

Strategy is one of those words that, to a right brain creative like me, every now and then sends ‘this does not compute’ messages through the brain. Not dissimilar to a strategist hearing words such as ‘creativity’, I guess.

I am not a Feminist. I am a Human Being.

Bernadette McClelland

Someone once asked me if I was a feminist and I said ‘no’. The look on their face was a combination of surprise and disbelief. After all, it was at a women’s networking group.

The Science of Basic Selling Skills

Bernadette McClelland

And the basics of selling are….? It’s a question I’ve asked a couple of times in workshops and online, and it’s a question that was triggered by a few ‘posts’ I read, stating that. salespeople today don’t execute on the basics. And my response was, what are the basics then?

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

The Top Ten Changes In Sales Over The Past Ten Years

Bernadette McClelland

On a recent trip to Pennsylvania, PA, I ticked off a bucket list item and stayed on an Amish dairy farm.The learnings were incredible.

‘Let’s talk about CEX, baby’

Bernadette McClelland

(Punch it, Hurb Yo, I don’t think we should talk about this. Come on, why not? People might misunderstand what we’re tryin’ to say, you know? No, but that’s a part of life). So ,just like the lyrics from hip-hop group Salt-n-Pepa, what are people misunderstanding?

Wanna get lucky? Wanna make more sales in less time? Then I seriously want you to meet someone….

Bernadette McClelland

If you want to get lucky in your sales career, then I seriously want you to meet someone. Jill Konrath. Many in the sales world know of Jill through her writings, the series of books she has written and her desire to help those around her.

Why the Science of Our Decision Making Is Not Always Black and White

Bernadette McClelland

It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain.

Want to Crush Your Competition? Read How to Build an AI-Powered Selling Roadmap

“If sales reps have the right AI tools and adoption, we see sellers easily closing 3 times as many sales each month.” Hear from 5 experts on steps you can take to reduce non-selling time and use conversational & sentiment analysis to transform how you sell.

Stop The Sales Leadership World, I Need To Get Off!

Bernadette McClelland

We’ve seen United Airlines as front page news a while back because a staff member dragged a man screaming from his seat.

Is Who You See Who I See?

Bernadette McClelland

I’ve grappled with some people’s styles over the years and people have probably grappled with mine as well. It’s human nature.

Discover Which Ego Is Costing You Business, Relationships and Results?

Bernadette McClelland

‘The reason most salespeople don’t last here’, he said, ‘is because they can’t, or won’t, ask for help’. I get it!

Why the Science of Our Decision Making Is Not Always Black and White

Bernadette McClelland

It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How To Nail The Slow Sale, Fast!

Bernadette McClelland

‘Will you slow down – you’re like bloody bull in a china shop’ he would yell at me as I sped through the hallway, flew past him on his favourite chair in the lounge and skidded around into the kitchen.

How To 217

Giving Time

Bernadette McClelland

Each one of us has the opportunity to make a positive impact on someone else’s life. How cool is that thought?

Skype 292

I am not a Feminist. I am a Human Being.

Bernadette McClelland

Someone once asked me if I was a feminist and I said ‘no’. The look on their face was a combination of surprise and disbelief. After all, it was at a women’s networking group.

The ONLY Credential Necessary Today…For ANY Woman Who Sells!

Bernadette McClelland

#IWD2017 #BeBoldForChange. It was a privilege to be asked to share my thoughts on women in sales roles in this years International Women’s Day edition of Top Sales World Magazine , gracing the pages with some wonderful colleagues such as Tiffani Bova and Jill Konrath.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

On Distortion

Bernadette McClelland

What does this rock formation have in common with what’s going on inside your head? Sometimes we interpret things and we are wrong – it could be a frown we see as disapproval when we’re not, in fact, privvy to the thinking going on behind the scenes.

Artificial Larry versus Amplified Leadership – 4 ‘Must Have’ Competencies To Stay In The Game

Bernadette McClelland

A milestone was reached in the world of selling recently. ‘Adelaide-based artificial intelligence software vendor Complexica secured a software deployment contract with pharmaceutical company Pfizer Australia’ and launched the artificial intelligence engine, Larry, the Digital Analyst.

How Top Salespeople Have Perfected Asking For The Order

Bernadette McClelland

How Top Salespeople Have Perfected Asking For The Order I remember hearing someone say once ‘Bernadette, the answer is always no, unless you ask’ and I have always remembered that. Whether I am lost in the car and can’t get […].

What We In Business, and Around the World, Can Learn from ANZAC Day

Bernadette McClelland

The alarm buzzed at 5.00am, our daughter knocked on our front door at 5.45am and by 6.00am we were standing in the drizzling rain, in the dark, beside a fire-pit, in our local town of Sunbury, Victoria as a growing crowd gathered to commemorate the 101st Anzac Day.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Is this the REAL Reason for Increasing ‘Pipeline Under-Performance?’

Bernadette McClelland

There are a plethora of reasons surrounding the fact that 50% of sales quotas are not being met.

2015 Sales Jumpstart Series: Building a Bridge towards Revenue Growth

Bernadette McClelland

2015 Sales Jumpstart Series: Building a Bridge towards Revenue Growth So the New Year begins, sales kick-offs are underway, everyone is refreshed and ready for a full year ahead. Ground plans have been sorted, territories allocated, budgets have been set. […]. Leadership Sales

The 5 Step Pathway to Corporate Game Playing

Bernadette McClelland

So, this topic could be construed as a little ambiguous ;), but let’s play anyway so please keep on reading to the end! I have just returned from a whirlwind business trip to the UK to roll out a […]. The post The 5 Step Pathway to Corporate Game Playing appeared first on Bernadette McClelland.

My Top 9 Lessons Learned after Escaping The Corporate Cubicle

Bernadette McClelland

As everyone was preparing for the Y2K bug to close down the world, I was closing up my files, picking up my bag and saying my goodbyes to a company I had called home for some 20 years.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”