Jeffrey Gitomer

Are Small Business Owners Salespeople in Disguise?

Jeffrey Gitomer

The success of a small business rests on the owner's ability to sell. Small business owners have about 50 different hats to wear, but sales is the biggest hat an entrepreneur wears. Actually without the sales hat, the other hats are useless.

Don't Dread Cold Calls, Laugh Them Off.

Jeffrey Gitomer

You will no longer dread the dreaded cold call after you read this column several hundred thousand times. There is a fear and dislike many salespeople have when it comes to cold calling.

Dancing with the Competition? Watch your Step.

Jeffrey Gitomer

How do you feel about your competitors? You say, "I have a great relationship with my competitors." Right, if you needed $50,000 or your business would fold, I guarantee your friend, the competitor, would send you a bon voyage note. Get real, man.

Can't Close the Sale? Whose Fault is It?

Jeffrey Gitomer

Are you blaming the prospect when you can't close? Are you telling the boss it's the prospect's fault that you can't set an appointment, or they won't order now?

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

8.5 Qualities of a Sales Leader. How Many Have You Got?

Jeffrey Gitomer

Take me to your leader. If you have one. Are you a leader? Do you aspire to be one? Are you a true leader or a leader in name (or title) only? Leadership is the true challenge for the next decade.

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The Sales Letter Will Work if You Get it Write.

Jeffrey Gitomer

How important is a sales letter/email? Presentation Skills

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There are 100 billion Customer Types. Go Figure.

Jeffrey Gitomer

Selling is not about defining the type of buyer you're facing. There are a millions of types of buyers. Ever see those "four types" of buyer things? The Driver. The Amiable. The Idiot. The Big Idiot.

Got sales goals for next year? Here's how to achieve them.

Jeffrey Gitomer

Where will you be one year from today? Where will your sales be? How will you get there? Are your goals established for next year? Are they written down? If not, next year you'll likely be where you are today. Wishing you were someplace else, without the direction or drive to get there.

It's that time of year: “Call me back after the holidays.”

Jeffrey Gitomer

"Call me after the holidays" is the second most-heard objection in sales. First being, "Your price is too high." Third being "I have to think about it."). It comes up year after year and salespeople get frustrated year after year, unnecessarily.

Moving the Sales Performance Bell Curve

A blueprint for turning average performers into top reps.

Your Personal Mission Statement. Write it. Live it.

Jeffrey Gitomer

Going places? Have big dreams? The first person to tell is yourself. The first person to convince is yourself. The first person to affirm is yourself. Ken Blanchard in his legendary, "One–Minute Manager," recommends that everyone write their Personal Mission Statement. The results are startling.

What Happened Last Year? And What's the Goal for the New Year?

Jeffrey Gitomer

It's interesting to me that at the end of the year, people are always interested in your biggest success, or your biggest failure, in the year that's ending. They also want to know what you have resolved to do new and better next year.

Are you Committed to be a Sales Crusader?

Jeffrey Gitomer

Is your sales income what it should be? Want to double it? Take 30 minutes and read something about The Crusades. They were much more than a religious war. The Crusades were about people going after what they believed in.passionately. They did it regardless of the hardship and risk. Do you?

The Elusive Hot Button - How do You Find it?

Jeffrey Gitomer

All sales training includes this line: "If you want to make the sale, be sure to push his hot button." Great, where's that? It's within plain sight, it's within asking distance, it's within listening distance. All you have to do is be alert. Pushing the hot button only works if you can find it.

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

When you answer a prospect's question, avoid two words - Yes and No.

Jeffrey Gitomer

When a prospect asks me a yes or no question, I never answer yes or no. When a prospect asks me any question, I always answer in the form of a question. Asking Questions

Would you like to buy some Girl Scout Cookies? I did!

Jeffrey Gitomer

Paula Kearney just spent the weekend selling door to door. She made more than 150 sales. Paula is 7. Paula's success has her so pumped to sell more, her parents have to dampen her enthusiasm with the reality of homework, school, household chores and bedtime.

Remember me? I'm the salesman like all the others.

Jeffrey Gitomer

My cat, Lito, has a business card. She is our corporate mascot, and plays a vital role in my office productivity. Whenever I need an important paper, Lito is laying on it. I give her card out in seminars and training programs for fun and a laugh.

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Salesperson leaving the company? Commissions due?

Jeffrey Gitomer

Changing jobs? Get fired? Are you owed money for commissions? Are you sure you're going to get paid? I'm not. Some companies have pay problems with departing salespeople. How many? I'd just like to have the interest for one day on the commission money not paid salespeople who quit or got fired.

Successful Social Selling Best Practices Guide

This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.

Call Me in 6 Months - A Polite Way of Saying No

Jeffrey Gitomer

Pat me on the head and tell me to go away. That's the real meaning of call me in six months (or any nebulous "get back to me" after some period of time). Objections

Learn to listen in two words.Shut up!

Jeffrey Gitomer

It's amazing how much you can learn by just keeping quiet. People think you're smarter if you're quiet. When you keep quiet, people will often ask if everything's OK. Listening

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Elements of a Cold Call That Can Make Them Hot.

Jeffrey Gitomer

Cold calling is one of the most difficult parts of selling. To be successful at the science of cold calling you must first define the elements, functions and formulas that comprise the call. Then, like all other sciences, experiment (practice) until you have a method that works. Cold Calling

"I have to talk this over with my." Uh oh.

Jeffrey Gitomer

You didn't qualify the prospect very well, did you? OK, what do you do now? When others need to approve the deal, besides qualifying the buyer better, you must take four action steps: Get the prospect's approval. Get on the prospect's team. Arrange a meeting with all deciders. Make your entire presentation again. If you think you can get around these steps, think again. It's obvious you're looking for shortcuts or you would have properly qualified the buyer.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

Customer Complaints Breed Sales If You Handle Them Correctly

Jeffrey Gitomer

The customer is always right. Except when they are wrong, which is most of the time. In sales right and wrong don't matter. Objections

The 30-Second Personal Commercial - How to Write It

Jeffrey Gitomer

When you go to a business meeting or are networking in general, you are on the lookout for contacts and prospects. Presentation Skills

You are now under my power (statement).

Jeffrey Gitomer

What is a power statement? Closing

The WOW Factor. Use it to Land a Big Sale.

Jeffrey Gitomer

WOW is your ability to be different. The WOW factor and your closing ratio have lots in common. If you don't WOW 'em it's likely you won't sell 'em. I went to New York to sell a publisher on a book of my first 100 articles. I used the WOW factor. Closing

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

What are the 19 Early Warning Signals that the Prospect is Ready to Buy?

Jeffrey Gitomer

Question – When is the buyer ready to buy? Answer – He'll tell you if you just pay attention. Closing Listening

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It's Thanksgiving! Give Thanks or Say Thanks?

Jeffrey Gitomer

It’s Thanksgiving! It’s the coolest holiday of the year to me. I love Thanksgiving. Food, family, you name it. It’s a time to be thankful.

19.5 Characteristics of Sales Career Failures

Jeffrey Gitomer

We are each responsible for our own success (or failure). Winning at a career in sales is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process. Sales

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Leave a Message and I'll be Glad to Return your Call. Not!

Jeffrey Gitomer

Press one if you'd like to leave a message. I'll be glad to return your call as soon as I can. Right. And Santa will bring you toys if you're a good little boy. Cold Calling

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

The Cold Call is Fun.if You Think It is.

Jeffrey Gitomer

Cold calling is one reason many people shy away from a career in sales. Sales professionals who make a six figure living will tell you that cold call training provided the basis for their sales success. Doubt it? Ask 'em. Cold Calling

The New Breed of Salesperson. A Non-Salesperson.

Jeffrey Gitomer

Jeff Chadwick is a new breed of salesman – or should I say non–salesman. For years he worked for Classic Graphics, one of Charlotte's premier printers. Leadership

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A Weekly Sales Meeting is a Place to Create New Sales

Jeffrey Gitomer

Sales staff meetings are a vital link between what your company expects the sales team to do, and what actually gets sold in the trenches. It is a place where marketing is converted to sales. But how often is the opportunity these meetings provide lost, rather than gained? Leadership Sales

Why do salespeople fail? Because they think they will.

Jeffrey Gitomer

Do you have a positive attitude? Everyone will say yes, but less than one in one hundred actually do! One percent. Attitude

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.